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Russel Howcroft

Key Points

  • Russel Howcroft, CEO, Australia and New Zealand for the Y&R Brands Group of Companies, is well known outside the advertising industry as a vocal panel member on the The Gruen Transfer, the ABC's highly successful programme about advertising, how it works, and how it works on us.
  • Russel is mad about ideas, all sorts of ideas, any long as they're good ones.
  • After more than 20 years in the advertising industry in the UK, the USA and Australia, Russel believes that the ability to rationalise creativity is the key to create successful campaigns.
  • Russel speaks on a broad range of topics - in particular the importance of ideas, how to buy them, and why return on creativity is a vital indicator in a thriving economy.

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