Meet Our AFL Speakers, Kicking Goals On and Off the Field

Whether you’re looking for premiership winning coaches, club legends, community trailblazers or top level execs, ICMI’s AFL speakers are not just people who know the game, they’ve helped shape it. They bring passion, insight and a whole lot of heart to every stage they step onto. We’re proud to have a lineup of speakers that can deliver powerful stories of leadership, resilience and building a culture that lasts. 

Luke Beveridge

There are few footy figures as admired as Luke Beveridge. The coach behind the Bulldogs fairytale 2016 flag with a style that’s built on empathy and belief. Luke is proof that when you put people first, incredible things happen. Luke is a standout speaker impressing audiences with his emotional intelligence and elite performance thinking. 

Amna Karra-Hassan

Amna Karra-Hassan is a force of nature. As the founder of the Auburn Giants and a champion for diversity, she’s used footy to break down barriers and build up communities. Her talks are full of energy, laughter and truth with powerful takeaways on inclusion, courage and backing yourself.

Brendon Gale

From player to CEO, Brendon Gale helped transform Richmond into a triple Premiership powerhouse. His story is all about big picture thinking, bold decisions, and leading with purpose, even when the pressure’s on. With his authenticity and experience, Brendon inspires confidence in turning vision into tangible results.

Peggy O’Neal

Peggy O’Neal made history as the first woman to lead an AFL club and helped guide Richmond through one of its most successful eras. A lawyer by trade and a leader by nature, Peggy speaks with warmth and clarity about leadership under pressure, driving change, and breaking down gender barriers in sport and beyond.

Damien Hardwick

Damien Hardwick is one of the most respected coaches in modern footy. As the visionary of Richmond’s three flags, he’s known for building connection, trust and a winning mindset. Damien brings raw honesty that sticks with your audience long after he leaves the stage.

Kate Roffey

Kate Roffey doesn’t just lead a football club, she’s shaped cities, influenced policy and driven major infrastructure projects. Now President of the Melbourne Football Club, Kate brings a fearless, strategic approach to leadership and innovation. She’s a natural storyteller who makes big ideas relatable and inspiring.

Matthew Pavlich

A Fremantle legend with over 350 games under his belt, Matthew Pavlich knows what it takes to perform at the highest level and lead while doing it. These days, he brings that same energy to business and media. Matthew’s keynotes are full of practical insights on discipline, leadership and staying grounded through success.

Moana Hope

Moana Hope might’ve made her name in the AFLW, but her impact goes far beyond the field. A carer, entrepreneur and fierce advocate for equality, Moana shares her story with raw honesty and heart. She speaks on identity, resilience and showing up fully no matter what life throws at you.

Courtney Ugle

Courtney Ugle is a proud Ballardong/Wardandi Noongar woman, storyteller, footballer, and founder of Waangkiny, a platform for courageous conversations and community healing.Through football, leadership, and her work with Waangkiny, Courtney invites audiences to reimagine what’s possible in the face of adversity.

Ready to Bring a Footy Icon to Your Next Event?

Whether you’re looking to shake up a leadership session, inspire your team, or just hear an unforgettable story – ICMI’s AFL speakers have you covered.

Interested in booking one of our AFL speakers? Call us now on 1800 334 625 or make an enquiry online.