Todd Sampson

Todd Sampson

Todd is the Star of ABC's hit TV show The Gruen Transfer and the CEO of Leo Burnett, Australia which is now ranked as the seventh most creative company in the world. He is the co-creator of the Earth Hour initiative, which in 2009 saw 1 billion people participate making it the biggest environment movement in history.

Key Points


  • Star of ABC's hit TV show The Gruen Transfer Todd’s Leo Burnett is one of Australia's top creative advertising agencies which was voted Media Agency of the Year 2010.
  • Todd is the co-creator of the Earth Hour initiative, has been recognised as one the best ideas in the world and awarded the coveted Titanium at Cannes and Yahoo Chair for Innovation. In 2009, 1 billion people participated in Earth Hour making it the biggest environment movement in history.
  • He was also ranked as the most influential men under 45 by Men's Style and was nominated for GQ Man of the Year.
  • Todd has an MBA.
  • An entrepreneur and technology strategist, with more than a dozen years’ experience in the online sector Todd is also one of the most awarded strategists behind some of Australia's highest profile work.
  • Todd is highly regarded and available to share his creative genius - Todd's presentation is a combination of creativity, idea generation, leadership, culture change, earth hour, problem solving, innovation, bravery and adventure all wrapped up into one real life personal journey. It offers practical advice in a unique and plain speaking way.

Biography

The Financial Review and News Limited ranked Todd as one of the most influential executives in Australia. He sits on the Board of Directors of both Fairfax and Qantas.

He is also the breakout star of the hit ABC show the Gruen Planet and a co-host on the Channel 10 news show, The Project.

Todd is also the writer, producer and host of a discovery science documentary series called Redesign My Brain, which won documentary of the year.

Outside of work, Todd enjoys mountaineering and has climbed to the top of Mount Everest unguided.

Presentation Topics
  • Power of Creativity
    • Creativity is one of the last remaining competitive advantages companies have today. This presentation is a celebration of the power of creativity in solving any problem, big, small, social, political, economic or environmental. It works from the premise that ‘creativity has the power to change the world, but fear has the power to stop that from happening. The most successful leaders and organisations of the future will be the ones that can successfully balance both’. The presentation is built on real life experience and explores innovative ideas, creative techniques, cultural change and problem solving. It weaves together real stories about the creation of Earth Hour, being a CEO of a leading company and climbing Mount Everest. The consistent take out has been ‘that has inspired me to think differently about how we work and be braver in my decisions’. Ultimately a combination of creativity, idea generation, leadership, culture change, problem solving, innovation, bravery and adventure all wrapped up into one real life personal journey. It also offers practical and useful advice in a unique and plain speaking way.

  • Advertising/ Marketing and Branding

  • Leadership

  • Teamwork
Testimonials

Since 2005, we have been running a bi-annual speaker event with some of the top speakers in Australia and Todd's feedback from the students is the most positive so far. Todd is an engaging and well-prepared speaker who builds instant and effective rapport with his audience. Not only was he a fantastic speaker but he was also a friendly and relaxed guest. We could not have been more pleased with Todd as a keynote speaker. His ability to blend captivating stories, humour and honest advice about
leadership, creativity and life challenges was refreshing and really spoke to our audience. I would recommend Todd as a speaker to anyone. Many, many thanks!
Macquarie University 2009

I have been to a lot of conferences and heard a lot of speakers but that was the most inspirational and honest speech I have ever heard.
Macquarie Bank Global Investments 2010

He was fantastic! Everyone loved him and followed him out of the hall, buzzing with questions. He was so friendly, down to earth and engaging. He was not only inspirational but funny and approachable, and a leader through practice. He stayed on for a long time
just chatting. We couldn’t have been happier.
Golden Key International Conference 2010

I was just writing to let you know how much I enjoyed the speech you gave to us last week. Being a rugby player, I've been lucky enough to have seen a lot of inspirational people speak. However, I can honestly say that I think your talk was easily the best one I've ever seen, and definitely the most inspirational. I think a few of us in the room had the same sort of experience you had when you were listening to that drunk CD at uni all
those years ago, not necessarily regarding just advertising, but living in general. Thanks
especially for taking the time to come and speak to us on your birthday, and good luck in the future.
AFA 2010

The guys were all raving about it and are all talking about how to make some tangible changes as a result of Todd's message and how we turn ideas into executable outcomes. He also hit the nail on the head with two key points, 1) difference between art and creativity and 2) problem identification in addition to his main message of fear stifling creativity. Yes.... lots to think about. He's also a great guy...you can see why he is so well regarded.
Billabong 2009

Wow, Wednesday night really kicked the group into a place they needed. I have had people tell me your presentation was the best thing they have ever seen and heard in their working lives. Today I am still getting feedback and many actually are thinking of
following through on your concepts. We will definitely be keen to get you again next year to stir them up again, hopefully you won't have to kiss anyone next time!
IDP Education Australia 2009

The feedback from our customers, partners and employees has been fantastic – you scored 4.65 out of 5 in the evaluations. This is a great score and one of our highest in the last few years for our guest keynote speaker. The verbal feedback we received was also incredible – words to describe the experience: passionate, engaging, energetic, emotional, fresh, current and inspirational.
Cisco

His presentation was fresh, fun and engaging. He challenged the audience to move a bit out of their comfort zone and take risks, be creative and be brave just 5 mins longer. Brilliant!
Kim Knersch, Wyndham City Council.

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