Omar Johnson

Marketing innovator in the art of building world-class brands

Omar Johnson is a marketing innovator in the art of building world-class brands.

As former CMO of Beats by Dre and VP of Marketing at Apple, throughout his career, Johnson has led all facets of marketing, ranging from brand development and positioning to advertising and global digital marketing.

Under Johnson’s tenure, Beats grew from $20 million to a $2.0 billion dollar category leader, becoming the #1 premium headphone in over 25 countries, which led to the subsequent purchase by Apple for $3 billion.

Adweek named Johnson a “Brand Genius,” and Business Insider named him one of the “Most Innovative CMOs.”

Additionally, Johnson has worked on hundreds of winning marketing campaigns while at international brands such as Nike, Coca-Cola, Kraft Foods, and Campbell Soup. Johnson produced some of Nike’s most memorable TV commercials including “Rise,” starring LeBron James, “All Together Now,” featuring Kobe Bryant, and “The Most Valuable Puppets”.

Omar Johnson Book as a speaker/entertainer for your next event

Key Points for Omar Johnson

Omar Johnson is a marketing innovator in the art of building world-class brands.
Adweek named Johnson a “Brand Genius,” and Business Insider named him one of the “Most Innovative CMOs.
Johnson has founded ØPUS United, a modern brand management company comprised of a multi-disciplined collective of award-winning executives, athletes, strategists, creatives, and musicians, who understand the anatomy of world-class brands.

Topics for Omar Johnson

Diversity in business: meeting people “where they are”
Leadership: meeting people “where they are”
Marketing brands with authenticity and emotion
The beats story: building an international brand
The best idea wins: how to work with the crowd, ignore the data, and use the art of listening to develop your best ideas
The new rules of marketing: from influencers to ambush marketing

Testimonials for Omar Johnson

Professional Conference Organiser

The team at ICMI offer a fantastic and professional service that allows us (event organisers) to focus on the delivery of our events

Corporate Client

I was very happy with the whole process from initial call through to performance, every question or detail was explained in a professional friendly manner. I will definitely be in touch with ICMI again.

Insurance Client

All ICMI staff I dealt with were exceptionally efficient, collaborative and responsive to ensuring our talent was informed.

Government Client

ICMI were flexible and accommodating, this year finding a speaker for your event that would work in a virtual setting was a challenge, but we ended up with a very successful event and the perfect speaker! Always patient and responsive to my calls or emails.

Corporate Client

Association Client

We were impacted by a COVID-19 outbreak in South Australia that threatened to de-rail our Northern Territory based event, but the ICMI logistics team made it happen when the window of opportunity arose.

NFP Client

ICMI listened to our needs and were very supportive with the change of plans with dealing with the pandemic. They gave great advice and helped us secure the right talent for our event.

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