Martin Butler-Guest Keynote & Event Speaker | ICMI

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Martin Butler

Key Points

  • Martin Butler is one of the world's leading Retail, Marketing & Branding Experts.
  • During a 30 year career Martin has worked in many top international advertising agencies. He recently sold his own UK advertising & marketing agency where he gained a reputation as a retail specialist.
  • Born into retailing, Martin is a true hybrid, part retailer, part marketer who uses this unique combination to inform his thinking and share his views.
  • The author of two books, "The art of being chosen' (released in 2010) benchmarks and celebrates worldwide retail best practice retail with findings being drawn from every continent. His internationally acclaimed book on best practice retail branding "People don't buy what you sell, they buy what you stand for' was released in 2005.

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