Katrina McCarter Book as a speaker/entertainer for your next event

Add to Enquiry Added!

Key Points for Katrina McCarter

  • Katrina McCarter helps organisations understand how customer trust influences purchasing decisions, loyalty and business growth.
  • She previously led a $140 million sales team for a Fortune 100 company and built a community of more than 150,000 people.
  • Katrina is a bestselling author, media commentator and internationally experienced keynote speaker.
  • Her presentations translate customer behaviour research into practical strategies that improve conversion, retention and long term growth.

Topics for Katrina McCarter

  • The trust deficit
    How today’s customers decide who to trust and why it drives growth
    Customer behaviour has changed. Most organisations have not caught up. Today's customers are more informed, more sceptical and more selective. They no longer ask, Who is best? They ask, Do I trust this enough to choose it? This is The Trust Deficit — the growing gap between how much organisations believe they are trusted and how much customers actually trust them. And it is quietly costing them conversion, loyalty and growth. In this keynote, Katrina reveals how customers decide who to trust, why organisations are unintentionally losing credibility, and what it takes to become the obvious choice in a sceptical market. Drawing on global research, generational insights and real world examples, she introduces a practical framework for how trust is built, lost and assessed — often before a customer ever engages with your business. Trust is not a brand value. It is a commercial growth driver.
  • The customer trust code
    Trust is built through drivers. But it is decided through filters
    In The Trust Deficit keynote, Katrina explores why trust has become the deciding factor in how customers choose. But understanding the problem is only part of the equation. Through her work, Katrina has developed a practical framework that explains how trust is actually built, lost and assessed by today's customer. Every customer is looking for the same signals when deciding who to trust, but they don't all interpret those signals the same way. Different generations apply different filters, and what builds trust for one customer can be overlooked or questioned by another. Most organisations focus on what they say. The ones that grow understand how their customers decide who to trust.
  • Different or die
    How to stand out in a market where customers have endless choice Customers don’t have a shortage of options. They have a shortage of reasons to choose. They compare more, switch faster and have little tolerance for brands that feel the same. In this environment, being good is no longer enough. If you are not different, you are invisible. In this keynote, Katrina McCarter explores why differentiation has become one of the most critical drivers of growth and how today’s customers decide which brands stand out and which get overlooked. Drawing on consumer insight and real-world examples, she shows how organisations can identify what truly sets them apart and communicate that difference in a way that customers understand, value and trust. Because customers don’t choose the best option. They choose the clearest and most compelling one.
  • Meet your customer where they are
    How different generations choose, engage and decide
    For the first time in history, organisations are navigating a marketplace shaped by multiple generations, each thinking, communicating and making purchasing decisions in very different ways. This creates a fundamental challenge. The same message does not land the same way. The same channel does not reach every audience. And the same strategy does not drive the same result. In today's market, you don't choose how your marketing is received. Your customer does. In this keynote, Katrina McCarter unpacks the behaviours, expectations and decision-making patterns that shape how different generations discover, engage with and choose brands. Drawing on research, consumer trends and real-world examples, she shows how organisations can better align their messaging, channels and customer experience to stay relevant in a rapidly changing marketplace. Because growth is not just about what you say. It is about where, how and to whom you say it.
  • Marketing with no money
    How to grow your business without a big budget
    Think your business needs to spend big to have a big impact? T ink again. Award-winning consumer insight strategist and author Katrina McCarter has a proven track record of growing businesses on minimal marketing spend, including building a community of more than 150,000 members on a remarkably small budget. In this practical and energising keynote, Katrina shares proven strategies to attract, convert and retain customers using creativity, partnerships and customer insight rather than large advertising budgets. Drawing on her experience as a Fortune 100 team leader and entrepreneur, she shows how customers discover, engage with and recommend businesses today, and how to use the assets you already have to drive growth. Because growth is not driven by how much you spend. It is driven by how well you understand your customer.
  • Get more clients
    How to get found, chosen and recommended
    Getting more clients today is not just about marketing. It is about being easy to find, easy to trust and easy to choose. Customers are searching differently. They rely on reviews more than ever. And they make decisions long before they ever contact you. Which means if you are not visible, credible and relevant at the right moments, you are being overlooked. In this highly practical keynote, Katrina McCarter shares the key actions every business can take to improve how they are discovered, how they are perceived and how they turn interest into enquiries. Drawing on real-world examples, she shows how to strengthen your presence, build credibility and create the kind of customer experience that drives recommendations and repeat business. Because customers don't choose the business that shouts the loudest. They choose the one that feels easiest to trust.

Testimonials for Katrina McCarter

Katrina delivered a highlight presentation to almost 500 delegates at our “Look Forward Conference” in October, educating our audience of optometrists and their teams to better understand Gen Y and Gen Z in order to attract, engage and delight these future eye care consumers. As always, Katrina’s delivery landed perfectly. She managed to simplify complex ideas through an easy to follow structure, providing practical strategies and advice for implementation now and in the future. This keynote attracted a 5/5 star rating from attendees and as a result of the interest in this topic, we have scheduled full day generational marketing face to face education sessions for our members with Katrina in 2023.
Marketing Manager
Provision

Katrina ROCKED our stage. In less than 5 minutes she had 350 people in rapturous applause! What more could I ask for?
Dent Global

10/10! Katrina went above and beyond to ensure our sessions were a success.
Latrobe City Counci

Katrina ran a Marketing With No Money workshop as part of Randwick City Council's business workshop series. The workshop was a great success with over 70 businesses fully engaged and contributing. Katrina's style was perfect for the group, a good mix of storytelling, coaching and training. We received fantastic feedback. I would highly recommend including Katrina in any business workshop or training program you might be planning.
Randwick City Counci

Katrina delivered a highlight presentation to almost 500 delegates helping our audience of optometrists and their teams better understand Gen Y and Gen Z in order to attract, engage and retain these future eyecare customers.
Provision

Wow! It’s rare you get to work with someone who is not just engaging but knows her stuff and knows it well. What stood out for me were two things. 1. The amount of research and time Katrina put into tailoring her presentation for the client. 2. Her innate and uncanny ability to make the complex simple and articulate it clearly and concisely. Don't hesitate, just book her.
Nigel Collin
Awarded International Speaker and Strategic Facilitator

Katrina is a global expert whose passion and prowess is boundless and borderless. Her signature speaking style is smart, clear, logical, and action orientated full of case study examples.
Marketing to Women conference USA

Katrina’s presentation was full of great content and plenty of practical examples. We will definitely be working with her again.
Founder
Business Blueprint

Katrina’s delivery was polished and insightful. In a world where technology is personalising everything around us, it’s important that marketers think about the different segments deeply and clearly.
Ad:tech Sydney

It’s been an absolute privilege to work with Katrina who is an expert in her field. Katrina presented at our annual Franchising Conference where she educated, inspired and supported all Franchisees with her 8 Steps program. Katrina’s warm, approachable style makes her relatable and someone I would highly recommend.
Playball Kids Sport Australia