Katrina McCarter Book as a speaker/entertainer for your next event

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Key Points for Katrina McCarter

  • Katrina McCarter uses insights from her own research agency to craft targeted, realistic, and impactful marketing strategies that eliminate overwhelm and drive results.
  • With experience managing a $140 million sales team for a Fortune 100 company and running her own ventures, Katrina offers practical, high-level expertise.
  • She has shared stages with Google, Facebook, and Audible across the US, Europe, and Australia, and her bestselling books are trusted resources for businesses worldwide.
  • A Top 50 Small Business Leader, five-time B&T Women in Media finalist, and one of Remodista’s 100 Women to Watch in Business Disruption.

Topics for Katrina McCarter

  • The future belongs to the obsessed: The essential ingredient for true success
    In business, obsession is a powerful catalyst that breaks barriers, drives innovation and disrupts entire industries. Take Whitney Wolfe Herd’s relentless mission to transform modern dating with Bumble or Melanie Perkins’ uncompromising focus on revolutionizing design with Canva. But you don’t need to be a high-profile entrepreneur to harness the transformative power of obsession in 2025 and beyond. Every business starts with bold visions and ambitious goals, yet many fall short along the way. What separates those who thrive from those who don’t? To Katrina—a global marketing strategist and speaker who arms business owners and brands with all they need to know to be relevant now and future focused for tomorrow—the answer is clear. Those who succeed become deeply, unapologetically obsessed. In this keynote, Katrina shares compelling stories from clients who channelled their obsession to quadruple sales, and offers insights into what obsession truly looks like. She’ll explore how to focus internally, block out distractions and master the art of staying in your lane. She’ll challenge your audience to cultivate an unshakable focus, inspiring them to ignite their creativity and resilience and ultimately, turn their business dreams into reality.
    Key takeaways:
    • Understand the critical things you must focus on for business success.
    • Why data and research are crucial for your business.
    • Identify how a customer centric approach delivers you greater sales.
    • Discover how to plan and strategise your way to lasting success.
    • The value of slowing down to speed up and get ahead in the endurance race that is business.
  • Can your business survive a one-star google review?
    Thanks to decades as a Fortune 100 team leader, award-winning entrepreneur and business strategist, Katrina McCarter knows about reputation. About how crucial it is to have. How hard it is to build. How long it takes to create. How easy it is to destroy. In this presentation about mastering the art of reputation management, marketing specialist and author Katrina tells why guarding your image is vital so brand reputation should be everyone’s obsession. She spells out why in a world where businesses live and die on public reviews, your future success depends on how you deal today with good and bad reviews. Katrina shares her top five marketing with no money strategies to build, enhance, protect and leverage your great business reputation—especially when it comes under attack—and gives a blueprint for what to do to ensure your brand survives a one-star review.
    Key takeaways:
    • A 5 step process to deal immediately with a bad online review.
    • Know the practical steps to take now to stop a bad review happening in the first place.
    • Understand how to build a strong brand reputation with your ideal customers.
    • Identify the best ways to amplify your great brand reputation to get more customers.
    • This presentation is best suited for small business owners, marketing managers, social media managers, practice managers and anyone with marketing responsibilities.
  • Marketing with no money: Attract, convert and retain ideal customers on a zero budget
    Think your business needs to spend big to have a big impact? Think again. Award-winning marketer and author Katrina has a long, proven track record in marketing on a shoestring budget—she attracted 150,000 members to her first business on a tiny marketing spend. She shares 2025’s five top replicable strategies (including partnerships, brand story and a couple of surprises) for growing brands and businesses using creativity rather than mega bucks. Knowing how to market with no money is super relevant right now for small businesses. According to 2023’s The BIG Small Business Survey, 58% of small business owners find marketing overwhelming and struggle to work out the best way to grow their business. Drawing on her marketing experience both as a Fortune 100 team leader and entrepreneur, Katrina demystifies marketing and steps you through using existing resources and focusing on unconventional approaches to differentiate your business from competitors and generate buzz. This topic is suited to small business owners and memberships, associations, industry bodies and councils who support small business owners, who need innovative marketing with no money strategies to combat limited marketing budgets. Participants will walk away with a blueprint for marketing priorities which won’t cost a cent and can be implemented immediately. The focus is on the practical rather than the lofty theoretical and works across different industries.
    Key takeaways:
    • Develop your own Marketing With No Money strategy to attract, convert and retain your ideal customers.
    • Understand why partnerships and collaborations are the fastest way to achieve your business objectives.
    • How your brand story will help you grow and attract more of your ideal customers.
    • Identify the reasons why video marketing is essential for every brand, no matter who their customer is.
    • Understand why testimonials are critical to your growth (and how to get them).
    • Discover how to create and enhance your own customer experience to activate word of mouth marketing.
  • Generational marketing: Why knowing six generations inside out future proofs businesses
    Expertly decoding what all six generations of consumers will respond to in the next decade, Katrina spells out the urgency of a survival plan to future proof your business to stay relevant. Backed by insights from her own research agency, Katrina steps you through how data answers the age-old question of truly understanding each generation of consumers and their behaviour, characteristics and triggers. She shares how businesses can adapt their marketing channels and messaging to best cater for each generation if they want to be successful. This is suited to small business owners, marketing managers, social media managers, account managers and anyone who needs to deeply understand the defining behaviours of each of the generations.
    Key takeaways:
    • Understand the six generations of consumers in Australia.
    • Recognise the key behaviours of each generation—Alpha, Gen Z, Millennials, Gen X, Baby Boomers and Seniors.
    • Discover the key communication preferences and channels of each generation so you can reach them where they are.
    • Identify ways to adapt your current marketing strategy to attract, engage and build meaningful relationships with each generation, now and in the future.
    • Understand your current marketing priorities and plan what’s ahead.
  • 2025 marketing trends: Innovate, captivate, dominate 
    Armed with experience running her own research agency and global travel in 2023/24 that included US, Europe and Asia (and constant criss-crossing of Australia), Katrina identifies and tailors the top five new marketing trends that businesses need to nail for success in 2025. Embark on a so-hot-right-now trip through the marketing landscape as she unpacks everything from the fusion of technology and storytelling to the surge in sustainable and purpose-driven branding to reveal the key strategies driving success this year. Join Katrina for a deep dive into exactly which trends are reshaping the marketing playbook, equipping you with the knowledge to elevate your brand in 2025. This topic is suited to small business owners, marketing managers, social media managers, account managers and anyone who needs to stay abreast of changing trends to future proof their organisation.
    Key takeaways:
    • How to stay relevant, competitive and adaptable in the ever-evolving business landscape.
    • Why understanding trends allows brands to align strategies with consumer behaviour.
    • How to leverage new tools and platforms to stay appealing to their target audience.
    • How to anticipate shifts in the market and proactively adjust their strategies.
  • Your new superpower: Partnerships and collaborations
    Of the thousands of ways you could change up your business in 2025, there’s one strategy which will grow it fastest with the lowest spend: partnerships and collaborations. Leading partnership expert, Katrina tells how a lucky punt - joining forces with another business for a competition—was the major revelation in her decades of business. It saw her grow a community from zero to 150,000 in five years with less than $300 per month spent on marketing. Now she believes all businesses are one strong partnership away from the success they desire. In this presentation, Katrina guides you through the exact, replicable blueprint she’s used many times over decades to create thriving communities and continued strong entrepreneurial success using partnerships and a tiny marketing budget. This topic is most suited to small business owners and memberships, associations, industry bodies and councils who support small business owners.
    Key takeaways:
    • Identify who and what could make a strong potential partner for your business.
    • Negotiate partnership deals that benefit your business.
    • Avoid partnership pitfalls.
    • Identify and leverage what they have of value to offer partners.
  • Marketing to women: What Australian women really want
    In 2020, the Harvard Business Review estimated the global ‘female economy’ was worth $20 trillion and would grow to $28 trillion by 2025. In Australia, women are responsible for 85% of all purchases—worth more than $132 billion—and drive 80% of all consumer spending. Yet more than 60% of women believe advertisers and brands don’t understand them. That’s a staggering opportunity for any business marketing to women. Katrina will step you through developing strategies and a roadmap to success
    as she deep dives into what women want and how to market to them to attract their lasting attention and loyalty. This topic is relevant across all industries. It will deliver vital insights to marketing managers, brand managers, social media managers, communications executives, PR executive, customer insights teams and women in business also.
    Key takeaways:
    • Why women are the most powerful consumer of them all.
    • Identify the nine mistakes to avoid when marketing to women.
    • The key trends impacting women’s behaviours by generation.
    • Understand the 8 pillars you need to have in place to successfully attract, convert and retain women and their families to your business.
    • Develop your marketing to women strategies.

Testimonials for Katrina McCarter

Katrina delivered a highlight presentation to almost 500 delegates at our “Look Forward Conference” in October, educating our audience of optometrists and their teams to better understand Gen Y and Gen Z in order to attract, engage and delight these future eye care consumers. As always, Katrina’s delivery landed perfectly. She managed to simplify complex ideas through an easy to follow structure, providing practical strategies and advice for implementation now and in the future. This keynote attracted a 5/5 star rating from attendees and as a result of the interest in this topic, we have scheduled full day generational marketing face to face education sessions for our members with Katrina in 2023.
Marketing Manager
Provision

Katrina ROCKED our stage. In less than 5 minutes she had 350 people in rapturous applause! What more could I ask for?
Dent Global

10/10! Katrina went above and beyond to ensure our sessions were a success.
Latrobe City Counci

Katrina ran a Marketing With No Money workshop as part of Randwick City Council's business workshop series. The workshop was a great success with over 70 businesses fully engaged and contributing. Katrina's style was perfect for the group, a good mix of storytelling, coaching and training. We received fantastic feedback. I would highly recommend including Katrina in any business workshop or training program you might be planning.
Randwick City Counci

Katrina delivered a highlight presentation to almost 500 delegates helping our audience of optometrists and their teams better understand Gen Y and Gen Z in order to attract, engage and retain these future eyecare customers.
Provision

Wow! It’s rare you get to work with someone who is not just engaging but knows her stuff and knows it well. What stood out for me were two things. 1. The amount of research and time Katrina put into tailoring her presentation for the client. 2. Her innate and uncanny ability to make the complex simple and articulate it clearly and concisely. Don't hesitate, just book her.
Nigel Collin
Awarded International Speaker and Strategic Facilitator

Katrina is a global expert whose passion and prowess is boundless and borderless. Her signature speaking style is smart, clear, logical, and action orientated full of case study examples.
Marketing to Women conference USA

Katrina’s presentation was full of great content and plenty of practical examples. We will definitely be working with her again.
Founder
Business Blueprint

Katrina’s delivery was polished and insightful. In a world where technology is personalising everything around us, it’s important that marketers think about the different segments deeply and clearly.
Ad:tech Sydney

It’s been an absolute privilege to work with Katrina who is an expert in her field. Katrina presented at our annual Franchising Conference where she educated, inspired and supported all Franchisees with her 8 Steps program. Katrina’s warm, approachable style makes her relatable and someone I would highly recommend.
Playball Kids Sport Australia