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Key Points for Charmaine Keegan

  • With over 30 years of hands-on experience, Charmaine keegan has led high-performing teams, exceeded sales targets by 600%, and founded two successful sales training companies.
  • Charmaine is a sought-after speaker and thought leader, regularly featured by Salesforce, TEDx Melbourne, Head of Sales, and the Professional Speakers Association.
  • Certified in NLP, Hypnotherapy, Timeline Therapy, and accredited in multiple profiling tools, Charmaine delivers insights that drive real behavioural change.
  • Charamine is the author of 20+ eBooks, her sessions equip professionals with actionable tools to sell with confidence, lead effectively, and achieve lasting growth.

Topics for Charmaine Keegan

  • Clients buy from trusted advisors
    Modern sales is constantly evolving in a dynamic marketplace. Buying journeys no longer follow a predictable funnel; they are complex, non-linear, and involve multiple, well-informed decision-makers. Clients are more discerning—instead of seeking a 'deal', they are looking for a subject matter expert and a 'partner'. This means today's sales professionals need to be proactive, employing a collaborative and sophisticated sales communication framework that establishes their credibility long before the first client conversation. Welcome to my signature, transformative keynote that unveils and redefines how successful sales professionals gain the leading edge by positioning themselves as The Trusted Advisor. Revealing the psychology and phases of modern sales, you'll discover the crucial stages of positive "pre-selling"- influence that authentically demonstrates your expertise and authority, becoming the trusted voice clients turn to. We'll explore how to craft compelling messages and meaningful conversations that resonate deeply with clients, compelling them to choose to do business with you.
    Key takeaways to be on the front foot:
    • Understand how to adopt a high-performance mindset that primes you for consistent success.
    • Learn three powerful "pre-suasion" strategies to 'pre-sell' a client with integrity.
    • Discover immediate action steps to stand out in your marketplace with authenticity, confidence and certainty.
    • Develop techniques to elevate your market position and be the obvious client choice as a trusted advisor and authority in your field.
  • Body language: The secret language of cues
    First impressions determine perception and form opinions. High achievers possess a secret: they understand the unspoken language of human communication. Some individuals effortlessly navigate business and life, getting heard, building strong relationships, and securing 'wins' faster than others. Why? They've cracked the code of communication cues: reading others’ and controlling their own. If you want to be taken seriously in meetings, have a voice and get ‘buy in’ on your ideas, then understanding and determining how you are perceived is crucial.
    This transformative keynote unveils the critical yet subtle art of perception management. Recognise and eliminate self-limiting behaviours to replace them with positive, powerful communication strategies.
    We explore:
    • Body language cues
    • Reading others
    • First impressions – How to be liked
    • Science behind likeability & trust
    • Authentic charisma & being memorable
    • Advanced persuasive language techniques
    • Psychology of influence
    • Projecting competence and credibility
    • Learn these communication secrets to shape every encounter and conversation into an opportunity for positive connection, influence and success.
  • From sales team to growth force: Successful sales & business development strategies
    Motivated and empowered sales teams know how to grow the business – they become unstoppable forces.
    Imagine cultivating an enterprising and commercially minded sales team, driven to proactively hunt and convert more opportunities, consistently securing new business with confidence and skill. Exceptional performance relies on a team filled with vitality and optimism at their core, hungry to learn, embracing and adapting to change, that results in constant business growth. This keynote is designed to redefine Business Development excellence, disarming any roadblocks and unlocking the potential within your team and organisation on how to how grow revenue. Key take outs on two critical revenue strategies.
    • Account Development: Learn sophisticated techniques to spot and nurture growth opportunities with existing accounts, deliver exceptional value and build unwavering client loyalty, turning satisfied customers into passionate advocates.
    • Business Development: Discover a results-proven three-step methodology for confidently targeting, approaching, and converting new business opportunities to expand your client base. In this compelling keynote we’ll reveal the essential Key Behaviour Indicators and Attributes that distinguish top-performing sales and business development professionals. This keynote is about equipping your team with the mindset, tools and strategies to successfully and consistently maximise growth opportunities and deliver outstanding results.
  • Converting roadblocks to revenue: Embracing objections as opportunities
    Objections are to be embraced as catalysts for demonstrating your value. When handled masterfully, empowered sales teams openly lean into and embrace objections as a call for more information and a strategic opportunity towards deeper client engagement and understanding. This powerful keynote integrates advanced sales communication and psychological insights to understand why clients hesitate, and how you can ‘pre-sell’, inform and educate them early on, positioning yourself as a Trusted Advisor. By exploring the intricate landscape of sales interactions, we’ll explore:
    • The real reasons objections arise.
    • How to pre-empt and prepare for different types of objections.
    • Recognising that your personal mindset, beliefs and personality style critically influence client projections and interaction.
    • Understanding how your personality type affects your relationship with objections which may inadvertently create client communication barriers and feedback avoidance.
    • Reading and understanding your client’s beliefs and how to guide and educate them.
      You’ll comprehend the 5 key places to anticipate likely objections and how to strategically think ahead, paving the way for a smooth and professional client interaction where you are converting potential resistance into meaningful dialogue by collaborating and partnering, educating and guiding. It’s never about the money. It’s about the outcome.
  • Reading and motivating different personality types the power of understanding people
    Effective interpersonal communication is fundamental to all professional and personal success. Every person has their unique communication style, yet our own defaults and assumptions can create unintentional barriers to building meaningful connections. In this dynamic and engaging keynote, you’ll learn the art of speed-reading people, as we reveal subtle behavioural cues that signal different personality types and communication preferences, enabling you to effectively transform your leadership and communication style that resonates with your team, colleagues and clients for better outcomes. Drawing on insights from the Extended DISC model, you’ll discover powerful techniques to adapt your communication approach to create stronger, positive connections at every interaction that turn challenging relationships into productive partnerships.
  • NLP & the neuroscience of communication & influence: Rewire your sales
    Dive deep into the fascinating world of Neuro-Linguistic Programming as I reveal powerful insights that transform and enhance communication in sales conversations and business relationships. In this eye-opening keynote, I'll uncover the hidden patterns driving human behaviour and decision-making, showing you how to leverage these insights for more influential engagement. Discover how unconscious messaging, deeply held beliefs, assumptions and hidden biases influence and shape every interaction. Learn how to read these subtle signals in others (and yourself!), as I share advanced NLP techniques that help you improve and adapt your communication style for maximum impact, creating more authentic and meaningful connections.
    Key takeaways:
    • Recognise unconscious buying strategies.
    • Master the nuances of language that trigger positive responses.
    • Develop a deeper understanding of what truly motivates our thinking and behaviour.
    • Learn to harness your mindset for effective communication.
      Whether you're in sales, leadership, or client services, these powerful NLP insights will transform your ability to effectively communicate, influence, and build trust-based relationships for positive outcomes.

 

Testimonials for Charmaine Keegan

Charmaine is a true sales expert. As a natural speaker she holds an audience, keeps them engaged and interested. Your audience will be inspired, motivated and driven to succeed. What strikes me about Charmaine's work is her sharp mind, brilliant insight and ability to articulate an effective message simply. Her work is the real deal. Her love and passion for sales is evident throughout her speaking engagements as she gets the audience rethinking what sales actually is. Her fun, light-hearted way of addressing an audience immediately puts them at ease. On stage she is the same as off- natural, down to earth, practical and sincere. Adapting to all audience types her talks are always a hit for its engagement, laughter and overall, the powerful key messages on "how to build trust and how easy it is to sell.
TedX
Melbourne Licensee

Charmaine's presentation on sales wasn't just informative; it was a masterclass in captivating storytelling and strategic insights at our association’s prestigious company director’s retreat. With her eloquence and depth of knowledge, she skilfully wove together anecdotes and industry expertise, leaving our audience spellbound and inspired. Her ability to distil complex concepts into digestible nuggets of wisdom ensured that every attendee walked away with actionable strategies to elevate their sales performance. Charmaine didn't just deliver a speech; she orchestrated an experience that resonated deeply with our audience. From the moment we connected, Charmaine and her dedicated team proved to be consummate professionals, making the entire process seamless and enjoyable.
Conference MC
Strata Community Association (VIC)

Charmaine stands out as a proven sales expert and speaker, in the way she connects with an audience. Her dynamic energy coupled with her credible content on latest sales and communication techniques on how to ‘influence’ with integrity and authority, helps business leaders set new benchmarks in sales and leadership. Her passion and professionalism spark and enable insights that help people unlock new parts of themselves as she moves the dial in what defines client and sales success today.
CEO Mentor & Chair
Vistage Worldwide

Charmaine had been recommended to us as a keynote speaker, and it’s clear why. She is a total professional. Her upbeat yet down to earth manner delivering tailored content was spot on, making her credible and relatable to everyone in the room!
Marketing & Comms Mgr
Safety Champion Software

Charmaine was enlisted to speak to our group of CEOs. She was able, with ease, to deliver a fun, informative session. She has a process to ensure she understands how best to serve your audience, and this meant the session was relevant, informative, interesting and added value to each person. Charmaine has a way to drive home key messages and kept it professional whilst being upbeat, motivational and fun. Highly recommend Charmaine for a lively, inspiring session where your group will learn practical skills they can apply immediately. We can’t wait to invite her back.
Strategic Advisor
NFP Hub Founder

I would certainly recommend Charmaine for any sales-focussed audience to benefit from her mindset training. Charmaine delivered an awesome presentation, perfectly tailored to our audience, demonstrating a real understanding of our needs. She was incredibly easy and a pleasure to work with.
President
Professional Speakers Association NSW

Charmaine has partnered with us on several speaking engagements addressing 70+ business owners with professionalism and ease, bringing our valuable sales insights to our members on how to drive revenue with integrity. She came highly recommended by someone on the speaker circuit, and it was clear why: each time she is an absolute winner! The expertise she brings is enormous, she makes selling and everything to do with sales, obvious and easy. The way she conducts the session is always uplifting, inspiring, fun, practical and motivational. With her authentic, down to earth manner, she gets everyone engaged, involved and enjoying themselves. Practising what she preaches, she makes each speaking even about us and our members, she cares about the outcome, always looking at bringing the most value. A joy to partner with.
Managing Partner
MaxMyProfit