Alexandra Smart

Alexandra Smart

Highly respected and creative business leader, strategist, entrepreneur and consultant with over 30 years of experience

Alexandra Smart, a seasoned business strategist and entrepreneur, boasts over three decades of navigating hyper-competitive sectors like media, fashion, and retail.

Renowned for founding and expanding the upscale fashion brand, Ginger & Smart, she orchestrated its growth across national and international markets, leveraging digital, wholesale, and corporate channels.

Alexandra's entrepreneurial journey cultivated practical insights, enriching her roles as a business advisor and executive coach.

With an innate knack for consumer trends and strategic acumen, she propelled Ginger & Smart amidst fashion's whirlwind of complexities.

Her fusion of creativity and commercial prowess defines her modern leadership, fueling her diverse portfolio of directorships, advisory positions, and coaching endeavours.

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Key Points for Alexandra Smart

Alexandra Smart founded and scaled Ginger & Smart, exemplifying entrepreneurial vision in the competitive fashion industry.
As Managing Director, Alexandra orchestrated Ginger & Smart's strategic expansion across national and international markets, digital platforms, wholesale avenues, and corporate partnerships.
Alexandra's fusion of creative thinking and commercial imperatives propelled Ginger & Smart's success, showcasing her modern leadership style and strategic acumen.
Leveraging experience in media, digital sectors, and fashion, Alexandra offers invaluable insights as a business advisor and executive coach, enriched by her involvement in the arts and fashion industry development.

Topics for Alexandra Smart

The GINGER & SMART journey
The story behind building one of Australia’s most loved designer brands - and the lessons learnt that can help others
On building a brand
The art of taking a creative idea and turning it into a brand
Creativity is your edge
How creative solutions drive all business success
On leadership
The heart of the matter
On social responsibility and sustainability as a business practice
Infusing a sustainability mindset

Alexandra Smart Book as a speaker/entertainer for your next event

Key Points for Alexandra Smart

Topics for Alexandra Smart

Testimonials for Alexandra Smart