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Key Points for Alex Wadelton

Alex Wadelton is the co-creator (with business visionary Russel Howcroft) of The Right-brain Workout, which includes two best-selling books, a podcast, and a corporate training course. The books have formed the backbone of his current venture: inspiring people across Australia to unlock the power of creativity by delivering keynote addresses and workshops for organisations, schools, and communities.
In 2023, Alex release his new book, How to Drink a Glass of Water - a book about mindfulness, gratitude, and the simple joys of life.
He was one of the masterminds behind a statue honouring indigenous footballer Nicky Winmar’s iconic stance against racism, which now stands on Noongar land at Perth’s Optus Stadium.
He helped put an end to Australian supermarkets obsession with short-term plastic promotions with his social activist group Future Landfill, and raised hundreds of thousands of dollars for a range of charities through creative thinking.
Alex has appeared regularly on Channel Ten’s The Project for a range of projects, all focused around using creativity to change the world for good. He’s also been featured on Channel Nine’s Today Show, radio networks across the nation, and has created work that has featured on the front and back pages of some of Australia’s biggest newspapers.
During his twenty year advertising career he won more than one hundred advertising awards for clients such as McDonald’s, Lipton, Nike, Melbourne University, Virgin, AFL, Cricket Australia and many more.
In his spare time Alex has used his creative skills to raise hundreds of thousands of dollars for a range of charities.

Topics for Alex Wadelton

Change the way your staff think about thinking
Studies show 98% of five-year-olds have a genius level of creative problem solving.
But by adulthood, this figure falls to only 2%… what a tragedy!
So, imagine if you there was a way could get 10% of your staff back to their true creative genius level.
Or 20%…
Or 50%.
Or… 98%!?
Join Alex Wadelton, co-author of the best-selling The Right-brain Workout books with business visionary Russel Howcroft, as he helps the audience to unlock the inner creative genius laying inside almost every single one of us.
Through a history of creativity, evidence based research, and a series of practical right-brain tips, this is a fun-filled masterclass in doing things differently, standing out, and making a real difference in the world.
You won’t just be inspired, you’ll be instigated to get out there and make great things happen, for yourself, your company, and your world.
Audience: Business
Change the way your students think about thinking
It feels like the the world is on a knife’s edge. Climate change, global poverty, obesity, starvation, overpopulation, endangered species, pollution, idealogical wars- every day it seems like another crisis bubbles to the surface.
How will we solve these problems? The answer is simple- by encouraging the children of today to be as creative as possible.
Because creativity is not just about art. It’s about science, music, maths, politics, entrepreneurship, and life itself.
Creativity has brought forth every great invention, every great business, and every great breakthrough in the history of humankind.
Yet it seems as we grow up, we grow out of being creative. Studies show 98% of five-year-olds have a genius level of creative problem solving. But by adulthood, this figure falls to only 2%… what a tragedy!
Join Alex Wadelton, co-author of the best-selling The Right-brain Workout books with business visionary Russel Howcroft, as he shows how any student can enhance, ignite, and harness their inner creativity to change the world.
Through a history of creativity, evidence based research, and a series of practical right-brain tips, this is a fun-filled masterclass in doing things differently, standing out, and making a real difference.
Audience: Schools
Unlocking the meaning of life (with a little help from advertising)
How advertising’s most famous slogans can help you, your staff, and your organisation be more fulfilled, make a difference in the world, and achieve more balance than ever before.
That’s not an overclaim. Why? Because when you start following the advice of advertising you start to Think different (Apple).
When you Just do it (Nike) you can achieve incredible things.
Because when you believe in The Power of Dreams (Honda), you reframe everything.
When you put this newfound power into action, you soon realise that Impossible is Nothing (Adidas).
Before too long, you’ll be thinking “I’m lovin’ it!” (McDonald’s). Why? Because You’re Worth It (L’Oreal).
Join one of Australia’s most lauded advertising Creative Director’s Alex Wadelton as he details how has used this approach to raise millions for charity, put an end to ecologically dangerous supermarket promotions, get a statue made of an iconic moment in Australian racial history, break a world record, and dance a marathon in his living room during the world’s longest lockdown.
Now he can show you how anyone can achieve greatness too.
This is a truly unique blend of Western commercialism and Eastern philosophy not to be missed.
Hurry, stocks won’t last!
Audience: Marketing/Advertising/Schools
Conscious creativity
There are thousands upon thousands of Charities, Not-For-Profits, for-good movements, and governmental departments in Australia, all vying for the attention of the same, tired eyeballs.
So, how can you stand out in a sea of information overload?
With liberal use of the “C” word- creativity.
With creativity you can create emotional stories that really resonate, educate the masses, and get people digging into their wallets to support your cause.
Join social activist and advertising visionary Alex Wadelton, co-author of the best-selling The Right-brain Workout books with Gruen’s Russel Howcroft, as he shows how any organisation can grab the attention of the public through emotional storytelling, how the people who work for your company can ignite their own inner creative genius with a series of helpful creative tips, and why making a difference in the world is the path to a truly fulfilling life.
Audience: Charity/NFP/Government
The mindful tangerine
Aren’t we all looking for a little more peace in this busy world we inhabit?
Be you a high-flying corporate CEO, a student at the beginning of your journey in life, an ambitious graduate, a parent, a full-time professional, or anything in between, after the stresses of the last couple of years, we could all do with a dose of calmness, mindfulness, and space.
Join Alex Wadelton as he merges the learnings of his twenty-plus year creative career with the teachings of the inspirational Buddhist monk Thich Nhat Hanh’s active mindfulness philosophy to encourage a sense of calm, a wonder for the simple, and appreciation of the magic of life in this session perfect for the open-hearted and the open-minded.
Open yourself up to be challenged, to be uplifted, and to think deeply about your perspective on the world around.
Peace is waiting for you. You just have to walk towards it.
Audience: Business/Schools/Anyone
Re-train your brain to be more creative in under an hour
Developed by Alex with Russel Howcroft, The Right-brain Workout keynote is designed to help businesses, schools, and organisations harness their creative thinking skills as individuals and as a collective.
We are all born creative geniuses, but have creativity taught out of us
Here Alex explores fascinating research that shows how we are born with creativity, and what are the factors that see our creativity lessen as we grow older. More importantly, he shows that all is not lost, and that, with a little nurturing, we can all re-ignite the inner creative genius inside all of us.
What do all the most successful businesses and individuals have in common? Creativity
Look around: Google, Tesla, Apple, Samsung, Canva, Alibaba, Amazon… they’re all creative businesses at their very core, often run by a visionary who just wanted to do something different. It’s this creative thinking that we all need to harness. Alex can help you do just that.
Being creative isn’t a “nice-to-have”. It’s a necessity for the future
Robots and AI are coming for many current day jobs. If you’re not able to think creatively, you (and your business) will be left behind. Alex will show you can harness creativity to thrive.
How you can use creativity to change the world, and make yourself happier in the process
Here Alex runs through how he was able to get a statue of Nicky Winmar made, get supermarkets to re-think their short-term plastic promotions, and raise hundreds of thousands of dollars for a range of charities. And he details the positive effect that helping people has had on his mental health, and how it’s important for everyone to act with compassion too.

Testimonials for Alex Wadelton

Alex is a rare triple threat: a personal growth story that inspires, a professional success story that supports bold thinking, and a philanthropic approach that delivers the warm and fuzzies. This unique combination resulted in an incredibly inspiring and interactive session, with a planned follow-up to ensure that we can continue learning from his life story and approach for months to come.
Head of Agency
TikTok Australia & New Zealand

Alex was a highly dynamic speaker who delivered a thought provoking & entertaining presentation for our audience of pharmaceutical marketers! He interacted with our audience to demonstrate the "Power of Creativity" that we all still possess, but often suppressed. Alex provided examples of how creative thought can deliver powerful action for change. Our audience walked away with some great tips for a "Right Brain Workout" to improve our creativity.
General Manager
Digital Agency

The Right-Brain Workshop was a game changer for the BWS Leadership team. Alex shared his inspirational personal journey and provided us with the headspace and creative platform to accelerate our vision and thinking for the Unboring Bottle Shop. We laughed, appreciated each other's creative capability and most of all, had heaps of fun!! I would recommend the Right-Brain Workshop for any organisation that wants to get the most out of great people and teams.
MD
BWS

Alex was our feature keynote speaker for a staff conference on the topic of Creativity and he completely nailed the brief. He was engaging and thought-provoking, and even though he does not come from an education background, he took the time to tailor this presentation to our needs. He also ran a panel with staff, which was the highlight of the conference. To witness Alex drawing out the most insightful and interesting thoughts on creativity from a broad cross-section of our staff was really appreciated by all.
Assistant Principal
Albert Park College

Wrestling with technology and using it to create exceptional digital experiences is something that we grapple with every single day. Over the years we have adopted ways of working that support innovation, and collaboration - but Alex Wadelton helped us to also understand the role of Creativity in this process. His unique, brave, and vulnerable approach to the exploration of ideas highlighted what the right brain can bring to solving problems and elevating our work further."
CEO
Luminary

Alex Wadelton is a highly engaging speaker who really connected with our audience. His presentation was energetic & interactive. His "5 tips to heighten creativity" within ourselves were very useful for business & personal improvement. Many walked away clear & motivated to bring back our creative juices suppressed from childhood. I would recommend Alex to any group looking for a high quality speaker.
General Manager
Princeton Health

Alex is the originator of The Right-brain Workout idea. He presented it to me in order to seek my assistance. My response was forget assistance - I want in! Alex's passion for the role creativity plays in a better world is not just about words, it's about action. Alex makes creativity happen.
Russel Howcroft
3AW breakfast radio, star of Gruen, chairman of AFTRS (Australian Film and Television Radio School), board member/advisor for Sayers, co-author with Alex of The Right-brain Workout

Alex is not only a master creative, but an exceptionally clear communicator about how we can upgrade our own creative quotient.
CEO and Founder of Future Fit
Author of “Future Fit: How to Stay Relevant and Competitive in the Future of Work”- business book of the year 2019

The Right-brain Workshop couldn’t have reared its head at a better time for us. We were part way into the second lockdown. I realised pretty quickly in lockdown most things could be done remotely and to the same caliber however creativity became harder. Losing creative mojo for a marketing and communications team could be quite catastrophic. Alex joined our regular quarterly all-in marketing session and delivered The Right-brain Workshop (based on the hugely successful book) and gave our marketing engine the creative reset and reboot we were all craving. The time flew by, but the impact sustained the entire year and more. We started looking at things through a different lens, felt reinvigorated and back to looking at things beyond our crisis vantage point. Not your typical workshop, the fun and learnings were in-part equal and impactful. This will become an annual part of our calendar.
CMO Monash University
Australian Marketing Institute CMO of the Year 2019, CMO Magazine Top 50 CMO 2019-20

Alex has an uncanny ability to disarm his audience with his authentic and quirky nature. His passion is unwavering and his innovation is inspiring. A true creative genius and more importantly, a fundamentally kind human.
CEO and co-founder
Social enterprise HoMie
Young Retailer of the Year 2018, Victorian Young Achiever of the Year (Leadership) 2019