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Gus Balbontin

Key Points

  • Led one of the most significant global restructures that put Lonely Planet back in the black and positioned the company to better tackle digital transformation.
  • Refocused the vision and investment of LonelyPlanet.com to the travel forum, gaining customer intent, destination content and daily engagement.
  • Reset the structure of Lonely Planet social strategy across the world.
  • Significantly reduced costs in IT while adding flexibility to the global operation.
  • Developed strong innovation partnerships with companies like Nokia, Apple, Google and more.
  • Launched dozens of products across a range of digital and print media.
  • Developed a team of super-stars that transformed Lonely Planet’s core content capabilities.

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