Wayne Baskin

Deputy CEO Booktopia, Co-Founder Superhero

If happiness is receiving what you ordered online, you can thank Wayne Baskin. He has won the Industry Recognition Award at the Online Retail Industry Awards which is the highest award an individual can receive in the Australian Online Retail Industry. It’s little wonder he’s been on the Top 50 People in eCommerce for the past 6 years and ranked Number 6 in 2021, as well as being a finalist for the BRW’s Best Rising Star Award.

Wayne Baskin started humbly enough as Booktopia’s first developer in 2008. In his first 5 years, he built the company’s bespoke website, their custom Warehouse Management System and was responsible for the implementation of the business’s pricing and inventory algorithms. All in all, the systems he built for Booktopia enabled them to grow to over $200 million in revenue.

Today, Wayne Baskin is responsible for the overall business strategy, vision and customer experience. Wayne recently co-founded the fintech startup Superhero. Superhero is an online trading platform giving people access to trade on the ASX with a clean and easy user interface with all the functionality of, at a much lower cost than, the current players in the market. The business grew to 10,000 members within the first 3 weeks of launching, blowing away the 12 month goal and continues to be a runaway success. Wayne continues to work in both businesses.

Wayne Baskin is a generous and thoughtful communicator who has a wealth eCommerce knowledge and experience. This allows him to produce actionable insights to business operations and strategy.

Wayne Baskin Book as a speaker/entertainer for your next event

Key Points for Wayne Baskin

Wayne Baskin was named for the fifth time as one of Inside Retail Australia's Top 50 people in e-commerce 2021.
Co-founder of the fintech startup Superhero.
Wayne Baskin was the 2019 winner of the Industry Recognition Award at the Online Retailer Awards, cementing Wayne as an industry leader.
He is an advisor to a number of businesses including Afterpay and a Director of Car Next Door.
Wayne Baskin is an expert in Conversion Rate Optimisation, Product and User Experience.
He built all systems for Booktopia, allowing them to grow to $200M in Revenue including Booktopia’s website, Warehouse Management System and Content, Customer and Order Management System.
Wayne Baskin is a specialist on all-things eCommerce including “the Booktopia Story”, logistics, customer experience and Distribution Centre automation.

Topics for Wayne Baskin

The Booktopia story
How we built a $130 million online business from $10.
The tricks of building a high converting ecommerce business
Putting the customer first
How Booktopia's customer obsessed approach has made it succeed.
Learnings from Booktopia's head of Operations, Technology and Strategy
Using Data to build your business - The Booktopia approach

Testimonials for Wayne Baskin

In any given year I place over 200 speakers in various roles at our retail conferences in Australia and the USA. Wayne Baskin is at the top of our list. Wayne’s business success is undisputed and world class. He deals in facts and his experience speaks volumes. He is a generous communicator and provides great value to his audience. I highly recommend Wayne.
CEO
Retail Global

Professional Conference Organiser

The team at ICMI offer a fantastic and professional service that allows us (event organisers) to focus on the delivery of our events

Corporate Client

I was very happy with the whole process from initial call through to performance, every question or detail was explained in a professional friendly manner. I will definitely be in touch with ICMI again.

Insurance Client

All ICMI staff I dealt with were exceptionally efficient, collaborative and responsive to ensuring our talent was informed.

Government Client

ICMI were flexible and accommodating, this year finding a speaker for your event that would work in a virtual setting was a challenge, but we ended up with a very successful event and the perfect speaker! Always patient and responsive to my calls or emails.

Corporate Client

Association Client

We were impacted by a COVID-19 outbreak in South Australia that threatened to de-rail our Northern Territory based event, but the ICMI logistics team made it happen when the window of opportunity arose.

NFP Client

ICMI listened to our needs and were very supportive with the change of plans with dealing with the pandemic. They gave great advice and helped us secure the right talent for our event.

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