- Mark Cameron is a strategic digital mastermind specialising in the digital business model revolution and technology-enabled change.
- The CEO of W3.Digital, a management consultancy specialising in technology-enabled business strategy, design and change.
- Expertise in using leading edge customer experience frameworks – the same frameworks used by LEGO, Benetton, Ikea and Disney to commercialise their customer experience.
- He has worked with a wide range of companies such as SAP North America, The Reserve Bank, The Body Shop, Telstra, Department of Health and Human Services, GlaxoSmithKline, Australia Catholic University, Queensland University, Chisholm Institute, Bendigo Kangan Institute, Ambulance Vic, Australia Post, Australian Stock Exchange and Pacific Brands.
- Recently Mark has been working with Government Departments along with Health Sector and Higher Education clients on managing their COVID-19 response.
- Mark also runs masterclasses in digital transformation for the executive MBA program at Deakin University, sits on several boards and is assisting the Australian Arts Council in the development of a sector-wide Digital Transformation Strategy.
- In 2017 Mark was one of the Top 15 Australian Digital Marketing Influencers.
- Accepted into the Forbes Technology Council, 2021.
- He was the digital strategy columnist for BRW for 5 years, and currently writes for Marketing Magazine and CMO.com.au.
- His writing has also been featured in The Australian Financial Review, The Age and the Sydney Morning Herald.
- Digital Transformation
- Technology impact business models
- Modern operating models
- Leading digital transformation
- Identifying technology trends
- Building a case for change
Mark recently presented “Leading Digital Change” at The CEO Institute 2017 Summit to over 200 Victorian CEO’s and Business Owners. Stepping in at the last minute due to a speaker withdrawing Mark was engaging, informative and proved to be an accomplished presenter who rated very highly by our guests. Mark contributed significantly to the overall success of The Summit and I looking forward to working together again soon.
Marketing and Events Manager
The CEO Institute
I had the very good fortune of listening to Mark present to a group of marketing professionals. Mark addressed everything in the brief and brought additional information that expanded the thinking of the entire group. Mark was able to share his knowledge and expertise in marketing, He introduced new ideas involving digital marketing while offering his unique perspective on university marketing as a whole, in addition to a jaw-dropping presentation, Mark agreed to sit on a panel for further discussion. He fielded all questions presented to him with thoughtful responses. He challenged the thinking of attendees in a very positive way, forcing us all to think about new possibilities and ideas in marketing, particularly in the digital space. I highly recommend Mark for any session, conference or event where new, creative and innovative ideas are shared. He is also adept at evaluating existing marketing efforts and offering feedback, review and evaluation. It was a pleasure to listen to Mark and learn so much from him.
Student Recruitment Manager
Australian Catholic University Sydney
Over the past four years I've had the pleasure of working with Mark in his writing for Marketing magazine, Marketingmag.com.au and in speaking engagements. Mark is a rarity in the digital space: he values longevity in his solutions, ties online metrics to real business measures and possesses a keen mind able to understand the intricacies, issues and opportunities across a broad range of industries – to a depth usually seen only in those embedded for years in a single vertical.
Mark Cameron and his company have a unique and refreshing strategic insight in the social space. Not only do they deeply understand social media and social commerce but they know how to create a strategy that engages customers and creates a blueprint for customer advocacy.
SAP North America
Mark has built a business and team around his talent and passion for digital marketing and the promotion of the customer. 10 Years of hard grafting, vision and drive have placed Mark and W3 Digital at the forefront of an industry vertical about to explode - promising to deliver on the impossible, mass marketing individually tailored to a single customer.
Harmoney, FinTech Serial Entrepreneur
Mark recently presented “ Leading Digital Change” at The CEO Institute 2017 Summit to over 200 Victorian CEO’s and Business Owners. Stepping in at the last minute due to a key speaker withdrawing Mark was engaging, informative and proved to be an accomplished presenter who rated very highly by our guests. Mark contributed significantly to the overall success of The Summit and I looking forward to working together again soon.
Moores Legal Services