Evan Lucas - Hire Keynote and Guest Speaker

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Key Points for Evan Lucas

Evan Lucas uncovers how biases and social influences impact financial decision-making, helping individuals and businesses make smarter, more informed choices.
With over 15 years of expertise across the Netherlands, Singapore, the UK, and Australia, Evan delivers insights shaped by diverse financial landscapes.
As a regular commentator on ABC News Breakfast, The Today Show, and Sky News, Evan translates complex financial concepts into practical strategies for everyday success.
Evan’s engaging keynotes inspire audiences to rethink their relationship with money, empowering them to achieve personal, corporate, and financial growth.

Topics for Evan Lucas

Behaveonomics
Evan's most tailored and requested keynote delivers a unique blend of macro behavioural economics, cutting-edge trends, demographic insights, and economic data, crafted specifically for your audience. By combining the latest research with a deep understanding of your industry and goals, Evan provides a bespoke experience that offers actionable insights and relevant strategies. This isn’t a one-size-fits-all presentation—it’s a customised journey through the forces shaping the economic and behavioural landscape, designed to resonate with your audience and drive meaningful change. Whether you're seeking to understand emerging market dynamics, anticipate consumer behaviour, or navigate shifting economic trends, Evan’s keynote equips you with the tools and knowledge to stay ahead of the curve.
Key themes:
- Behavioural economics insights: A deep understanding of how human behaviour influences economic decisions and market trends.
- Tailored market analysis: Specific trends, demographic shifts, and economic data directly relevant to their industry, organisation, or region.
- Actionable strategies: Practical applications of behavioural economics to improve decision-making, forecasting, and strategic planning.
- Foresight into emerging trends: How to anticipate and adapt to the latest shifts in consumer behaviour, economic forces, and market opportunities.
- Competitive advantage: Insights into leveraging data and behavioural principles to stay ahead in a rapidly changing environment.
- Audience-specific relevance: A highly customised perspective that aligns with their unique challenges and goals, ensuring the content is directly applicable and impactful. Previous examples include: Banking on The House, The Behaviour of Spending and See What We Do, Not What We Say.
The behaviour of money
Drawing from a rich tapestry of stories, historical events, psychological theories, and the nuances of human behaviour, I delve into the fascinating ways the "M-word" (money) influences our actions, decisions, and interactions. Whether it's shaping our life choices, impacting the way we navigate social dynamics, or guiding critical corporate decisions, the "M-word" holds a unique power over us. Through engaging narratives and thought-provoking analysis, I unpack why we react the way we do when this often-taboo subject enters the picture. From cultural and historical patterns to the psychological triggers rooted in our biology and upbringing, I reveal the hidden forces at play. This subject is about unraveling the complexities of human behaviour and discovering how money can connects us, challenges us, and drives us in ways we often don't even realise.
Key themes:
- Self-awareness: A deeper understanding of their own emotional and psychological relationship with money and how it influences their decisions and behaviours.
- Interpersonal insights: Tools to better interpret and navigate others’ attitudes and actions around money in both personal and professional contexts.
- Cultural perspective: Awareness of how historical, societal, and cultural forces shape collective and individual views on money.
- Practical strategies: Actionable advice for making more confident, mindful financial choices and addressing money-related challenges with clarity and confidence.
- Empowerment: A fresh perspective on money as a force that connects, drives, and challenges us—helping audiences break free from the stigmas and taboos often surrounding the topic.
Money autonomy
"Money Autonomy - the ability to do what you want, when you want, how you want, without having to think about money.”
This talk challenges conventional thinking around money, encouraging a shift in mindset from viewing it as merely a means to and end to recognising its true potential as a tool for independence and self-determination. By the end, audiences will gain practical strategies to achieve financial freedom.
Key themes:
- Money autonomy: A clear understanding of what it means to achieve financial freedom.
- Reframing money’s role: A shift in perspective, recognising money as a tool for independence, flexibility, and self-determination.
- Practical strategies: Actionable steps to take control of their financial resources, break free from restrictive circumstances, and align their finances with their personal values and life goals.
- Empowerment to pursue passions: Insight into how financial autonomy enables them to focus on what truly matters to them not society.
- Mindset transformation: How to move past traditional, often limiting beliefs about wealth and embrace a thought process focused on holistic wealth.
- Real-life applications: Inspiration and guidance through relatable stories and practical examples that illustrate how others have achieved financial autonomy and how they can too.
Money gratitude
Human beings excel at breaking complex ideas into smaller parts—but this can often blind us to the bigger picture, especially when it comes to our financial and personal achievements. It’s easy to overlook the abundance we already have in pursuit of what’s next, leaving us disconnected from the progress we’re making. That’s where money gratitude comes in. This talk explores how shifting our mindset to focus on the wealth—both tangible and intangible—that we’ve already created can lead to greater clarity, satisfaction, and momentum. Gratitude isn’t just a feel-good exercise; it’s a powerful tool that reframes our relationship with money, helping us recognise the abundance in our lives we sometimes cannot see.
Key themes:
- The power of gratitude: How cultivating gratitude for their current financial and personal achievements can positively impact their mindset and decision-making.
- Reframing wealth: Strategies to shift their focus from scarcity and “what’s missing” to recognising and appreciating the abundance they already have.
- Abundance mindset: How practicing gratitude can help create a mindset that attracts more opportunities, success, and growth.
- Practical exercises: Tools and techniques to integrate money gratitude into their daily lives, fostering a more positive and empowering relationship with money.
- Breaking the overwhelm: Insights into overcoming the tendency to focus on fragmented challenges rather than seeing the bigger picture of progress and success.
- Sustainable success: How acknowledging and celebrating small wins can build momentum for achieving larger financial and personal goals.
Value black holes
Sunk costs—value assets that can’t be recovered—should never dictate future decisions. Yet businesses, investors, governments and people often fall into the trap of trying to “fix” past losses by throwing more resources at them. This is sunk cost fallacy in action, a costly mistake that clouds judgment and wastes valuable time, effort, emotion, belief and money. This talk, breaks down what sunk costs really are, why they’re so deceptive, and how to avoid being influenced by them. The timeless advice “Don’t send good money chasing after bad” will take on new relevance, empowering participants to recognise the fallacy, cut their losses when necessary, and refocus their efforts on profitable opportunities using relatable examples and actionable strategies.
Key themes:
- Defining sunk costs: Insights into what sunk costs are and why they should not influence future decisions.
- The Concorde effect: Awareness of the psychological and emotional traps that lead people to make poor decisions by clinging to past investments.
- Practical decision-making tools: Frameworks and actionable strategies to evaluate when to cut losses and redirect resources toward more promising value opportunities.
- Improved financial judgment: Techniques to separate emotional attachments from rational thinking in both personal and professional contexts.
- Time and resource optimisation: Skills to avoid wasting valuable time, money, and energy on unprofitable ventures.
- Empowerment to pivot: Confidence to let go of past investments and focus on future growth, embracing the philosophy of "Don't send good money chasing after bad".

Testimonials for Evan Lucas

Evan is one of the most accomplished financial communicators in Australia. His unique and challenging ideas coupled with his style make him unrivalled.
Partner
PwC

Saw you on Insight - heard more knowledge and advice from you than any other program I've watched. Just wanted to thank you for your input.
SBS Insight - The Boomer Economy

Evan was such a huge hit with delegates at the PIPA National Conference that we re-booked him straight away for more
events! Evan is not only a highly engaging speaker, but his ability to present complex topics to a wide audience is a skill few other process to the same degree. His presentations prove that economics can be thought-provoking, fun, and accessible
to all.
Property Investment Professionals of Australia (PIPA)

Your talk was fantastic and exactly what I have been trying to argue to peers. You have made my day being able to find someone that can present so well on behavioural finance - Thank you, it was amazing.
SA Chamber of Commerce

Evan, provides fantastic and actionable insights to attendees on how to improve investor behaviour.
RASK Media