Dee Madigan

Biography

Dee Madigan is an award winning Creative Director with over 20 years experience working in the advertising industry.

As well as campaigns for some of the world’s biggest brands including HSBC, Diet Coke, J&J and Rexona and Nestle, Dee has extensive social marketing and political campaigning - she has worked on 11 election campaigns, including the 2015 Qld and the 2016 NT and ACT campaigns. She has also helped numerous tertiary institutions with their branding and marketing including UTS and UQ Business.

Dee runs her own Advertising Agency, Campaign Edge, with offices in Sydney and Brisbane.

She is a regular panellist on Gruen, The Drum, Sunrise and The Latest. Dee is the author of The Hard Sell as well as a contributing author on Mothermorphosis and Change! Combining analytic approaches with street wisdom.

Topics

• Why creativity matters in marketing
  • People make purchasing decisions emotionally. If you can make them feel, you can make them do. Creativity is the art at the heart of persuasion.
• How to make the most of a small marketing budget
  • The great thing about the internet is a great idea will get shared even if you have a small budget.
• Successful branding starts from the inside out
  • 70% of rebrands fail because people change their logo and think that will do the job. If your office junior can't articulate your brand, your customers won't be able to either.
• Marketing - Why assuming people don't care is the best place to start
  • People are not obliged to pay any attention to you. That has to be earned.
• Breasts and business
  • Yes it can be done.
  • It is not a level playing field but there are certain behaviours women fall into business that also holds them back.
• Success starts and ends with passion
  • It's the bit that keeps you going even when the bottom line is shaky.
• Autobiographical
  • A humorous look at my life and how I got to be where I am.
• Social media
  • How to market yourself and how to market your product.

Testimonials