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Key Points for David Allison

  • David Allison identified that traditional demographics, like age, gender, and income, no longer effectively predict behavior. Instead, shared human values drive actions and decisions.
  • To harness the power of shared values, David launched the Valuegraphics Project, which transforms human values into actionable data, providing a new approach to engaging people and influencing outcomes.
  • With nearly a million surveys in 152 languages, David has become a leading expert on human values. His insights are utilized by organizations like PayPal, Lululemon, and the United Nations Foundation to connect with people in deeper, more meaningful ways.
  • David's concept of valuegraphics is now a recognized term, featured in major publications like Forbes and Harvard Business Review, and included in textbooks worldwide. His latest book, *The Death of Demographics*, is celebrated for its revolutionary perspective on human behavior.

Topics for David Allison

  • The superhuman antidote to AI: Learn David Allison’s revolutionary values-driven approach to help you thrive alongside AI, and the next disruptive tech too.
    Businesses don't like risk, and the blend of chaos, emotion, and complexity that we call "the human factor" is one of the biggest risks any business must face. But right now, as incredibly disruptive technologies like AI emerge at a stunning pace, the only antidote is for us to become more incredibly human than ever before. To do that, we need to make “the human factor” less risky. That’s what David Allison does in this keynote. David’s team has turned human values into data, creating boardroom-friendly facts and figures to replace subjective conversations. Now we can combine revolutionary new super-machines like AI with a revolutionary new understanding of the humans who use them. It’s the combination we need to solve any problem and achieve any goal. Backed by nearly a million surveys completed in 152 languages, David’s transformative keynotes reveal the exact values that drive people with unprecedented detail and clarity. It’s no wonder his work is included in college textbooks used worldwide and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation. As businesses strive to remain relevant in a tech-driven landscape, David Allison's fast-paced and fascinating keynotes serve as a timely reminder that to thrive in the future, we must lean into what makes us quintessentially
    human. To thrive alongside super-technologies like AI – and whatever comes next – we must be superhuman. Values are the answer. David will show you how to put them to work.
    • AI and the future of work insights:
      • Identify shared values: Find out how to implement AI and technology solutions that resonate with the intrinsic values of your workforce.
      • Reduce fear of innovation: Discover how to align organizational strategies with core human values for unprecedented employee engagement.
      • Align values and people: Gain insights into building more cohesive and motivated teams through shared values.
      • Takeaways: The specific power values that will empower you to engage people and influence outcomes.
      • Creative, detailed strategies to immediately put the power values to use.
      • David’s revolutionary values thinking process that turns shared values into actionable tactics.
      • The three telltale questions that will identify the shared values of anyone you want to engage and inspire.
  • Boosting sales by being human drive marketing ROI and explosive sales growth with human values, using data and insights from the world's leading expert.
    Consumers today are harder to understand than ever before, behaving in unpredictable ways and failing to fit the mold of traditional demographics like age, income, gender, and education. We have more data and insights than ever, but all that data isn’t getting us closer to achieving our goals. But what if we’re measuring the wrong things? For the first time, human values expert, sales keynote speaker and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points. His findings align with a neurological truth: every decision we make, thousands of times of day, is determined by our values. It’s no wonder his discoveries are included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, Five Star School Supplies, and the United Nations Foundation. The result of David’s global research is a proven, science-backed method for identifying the values your audience shares. His must-see keynotes are more than a speech, they are dynamic events that teach you how to use values to drive sales and marketing efforts that really work. You can engage any audience, deliver any message, and fuel explosive sales growth with the power of shared human values. David’s keynote will show you how.
    • Sales insights:
      • Better Bonds: Discover how to align sales strategies with customer values for deeper connections and better results.
      • Identify Drivers: Learn how to identify key values that drive purchasing decisions in diverse customer groups.
      • Speak Their Language: Master the art of values-based communication to resonate with customers' core beliefs and needs.
      • Takeaways: The specific Power Values that will empower you to engage people and influence outcomes.
      • Creative, detailed strategies to immediately put the Power Values to use.
      • David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.
      • The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire. 
  • The science of values-based leadership leverage the next evolution in values-driven leadership with a scientific breakthrough in human values data.
    Neurologists have known for years that leading people effectively requires tapping into their core values. But until now, there hasn’t been a way to identify, measure, and leverage the specific values shared by teams, or large groups of people. Human values expert,  leadership keynote speaker, and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points. In his fast-paced and dynamic leadership keynotes, he isolates the values that mean the most to your teams, your entire workforce, or even the workforce of your entire industry. Then he shows you how to use values to tackle any issue and meet any goal. Once you learn the accurate, science-backed, shared values of your people, the transformation begins. You’ll see your true self in your work. You’ll see where your values intersect with the values of people you need to engage. And you’ll find that more effective leadership comes from being more human. As David says: “If we let them, our values will unite us. Because we are all values-driven.”
    • Leadership insights:
      • Improve Collaboration: Learn how to leverage shared values for stronger team cohesion and enhanced collaboration.
      • Align Corporate Goals with Human Values: Understand how to align organizational goals with employee values for greater engagement.
      • Values-Based Conflict Resolution: Find out how to use values to navigate and resolve conflicts effectively.
      • Diverse Leadership Styles: Discover how to tailor leadership styles to meet the values of diverse teams.
      • Takeaways: The specific Power Values that will empower you to engage people and influence outcomes.
      • Creative, detailed strategies to immediately put the Power Values to use.
      • David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.
      • The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.
  • Passion & purpose – Not ping pong & pizza: Discover the revolutionary, scientifically proven source of employee engagement, retention, and achievement.
    It’s no secret that employee engagement and retention are in freefall. Companies continue to offer more perks and incentives, yet 85% of employees worldwide aren’t engaged at work. Many organizations are at a loss for how to make people do great things and feel satisfied along the way. Human values expert, employee engagement keynote speaker and 2x best-selling author David Allison has dedicated his career to studying the core values that drive people to become engaged, inspired, and motivated. By conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points, David and his team have turned shared human values into hard data that’s readable, meaningful, and actionable. It’s no wonder his work is included in college textbooks worldwide and  leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation. Guided by David’s game-changing research – delivered in an unforgettably dynamic keynote – you’ll discover how to go beyond pointless perks to create an engaged workforce incentivized by what they value most. People don’t want ping pong tables and free pizza. Give them more of what they value, and you’ll unlock their true passion and full potential.
    • Who is this for?
      • People and culture professionals.
      • Senior strategy-level leadership in any industry.
      • Pension and benefits providers.
      • Takeaways: The specific power values that will empower you to engage people and influence outcomes.
      • Creative, detailed strategies to immediately put the power values to use.
      • David’s revolutionary values thinking process that turns shared values into actionable tactics.
      • The three telltale questions that will identify the shared values of anyone you want to engage and inspire. 
  • The blueprint for belonging: Discover how to create a culture of belonging from the world’s leading expert on human values.
    As a gay man and an Indigenous Canadian, I know the limits of demographics when it comes to inclusion and belonging. Just like everyone else, you can’t engage, motivate or inspire me simply by speaking to my demographic labels. That’s nothing more than  stereotyping, and it doesn’t work. You need to understand my values — the things that make me who I am deep inside my heart. So where does that leave organizations who want to cultivate a culture of belonging? As a human values expert, workplace culture keynote speaker and 2x best-selling author, I’ve conducted nearly a million surveys on human values in 152 languages featuring hundreds of millions of data points. Along the way, I’ve identified 912 types of belonging, and this keynote pinpoints which ones – in your situation – will move the needle most. And that’s not where it ends. Together we will dive deeper and explore the other values that will unite the people you want to engage, regardless of their demographic differences. Our values bring us together. Our values make us feel like we belong. In my keynotes I share our proven, data-driven method for building a culture of belonging – for the people you want to engage – by honoring what they value. These are the insights you need to drive inclusion and create real cultural change. Values are the answer, so let’s put them to work!
    • Workplace culture insights:
      • Build Belonging: Discover how to identify and leverage the shared values of your workforce to foster a sense of belonging.
      • Discard stereotypes: Learn how to create a values-driven workplace culture that transcends demographic stereotypes.
      • Unite and inspire: Understand how to use Valuegraphics to deeply engage and motivate diverse employee groups.
      • Takeaways: The specific power values that will empower you to engage people and influence outcomes.
      • Creative, detailed strategies to immediately put the power values to use.
      • David’s revolutionary values thinking process that turns shared values into actionable tactics.
      • The three telltale questions that will identify the shared values of anyone you want to engage and inspire.

 

 

 

 

Testimonials for David Allison

David is one of our favorite speakers to book for business conferences. Each time he speaks, the feedback from delegates is excellent.  They enjoy his energetic and fun delivery, but more importantly leave with information that asks them to look at the world in a different way.  Pushing people out of their normal day-to-day thinking is a part of what educational events such as ours strive to do, and David helps us meet those objectives regardless of the size or makeup of the audience.
Director, Conference Management and Marketing, Global Exhibitions
Informa Exhibitions

Innovation is central to everything we do, so choosing David to speak about Valuegraphics at our first ever Canada/USA all-staff conference was a perfect fit. There's nothing more innovative or necessary than discarding ageist ideas in the boardroom: at a time when generational change is on every corporate agenda, having science and data about how to proceed is crucial. Our internal shared values and those of our customers must be a priority, and David's research makes values a useful tool for meeting business objectives. He's a great speaker too! The whole room was excited and interested in thinking big new thoughts!
President and CEO
Intracorp North America

David Allison sees and hears the patterns in the noise — and is then able to tell us what the real signal is. He's a born storyteller and people love him.
Douglas Coupland
Artist, Author

Thank you for your help in connecting us with David Allison. The team found his speech informative and interesting and his delivery was excellent. David was very professional and made sure we knew of the logistics of his speech well in advance, which made our preparations for the day so much easier.
Vice President, Enterprise Resources and Innovation
QuadReal Property Group

David is a captivating and entertaining business speaker. His delivery of information and visual presentation engages our event attendees. We receive plenty of positive feedback. He has his own following, our last event with David was a sell-out, one of the largest responses we have ever had!
Director, Professional Development
Urban Development Institute

David knows how to engage an audience and keep them listening!
Minister of Justice
Attorney General of British Columbia

David applies energy and enthusiasm to all his interactions. He is a true professional, expressing genuine care and interest in creating forward thinking, tactful content that inspires and motivates attendees. Ingenuity, wit and spark contribute to his storytelling abilities; he truly shines on stage. Working with David was an absolute pleasure!
Event Manager Global Exhibitions
Informa Canada

David is certainly one of the best I have worked with: he is relaxed and passionate and makes sure everyone in the room is engaged.
Former Mayor of Vancouver
MLA for British Columbia

David spoke to our conference of private club marketing professionals from across North America, and he rocked the room. We had a ton of very positive feedback. He's dynamic, refreshing, and insightful. Fantastic speaker.
Director of Brand Experience and Marketing
The Vancouver Club

His thought provoking talk got me thinking about what my own core values and motivations are and opened my mind about a new way to view other people, rather than depending on the traditional and limited age-based demographic categorizations that are not ideal predictors of future behaviour. Delivered in his usual dynamic, enthusiastic and powerful speaking style, David captivated the room with his brilliant insights. I had several people come up to me at the end of his talk saying that he did a phenomenal job. I would definitely invite David back again to speak.
Executive Director
Urban Development Institute