Dan Gregory Book as a speaker/entertainer for your next event

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Key Points for Dan Gregory

  • Dan Gregory is the co-founder and CEO of The Impossible Institute™.
  • His clients include Coca-Cola, Unilever, The Australian Navy, The Banking Sector and The United Nations in Singapore.
  • Dan Gregory is a regular on ABC TV’s Gruen series and Channel 7's Masters of Spin.
  • His mission is to advise organisations how to build more engaged cultures and to help leaders, professionals and thought leaders amplify their influence and change the conversation.

Topics for Dan Gregory

  • ID:ology - How identity drives beliefs, behaviour & belonging
    All human behaviour is ultimately driven by our sense of identity - who we think we are and who we wish to project to the world that we are. Identity builds cultures, increases buy in and internalises motivation making performance and competence intrinsic and unconscious. So how do we ensure we have chosen an optimal identity for ourselves, our customers and our organisations or communities, and perhaps more importantly, how do we change them when we get it wrong?
    In this enlightening and provocative presentation, Dan Gregory will help you understand how identity shapes us, informs our purpose, drives decision making and purchasing behaviour as well as creating a sense of belonging and loyalty that seems to defy logic.
    Developing a clear identity-centric strategy for ourselves and our culture allows us to more effectively engage our teams, market and sell to our customers and clients as well as anchoring our WHY in a sense of WHO. In other words, rather than customers consciously wondering whether they're making the right purchase decision or team members feeling confused as to whether they are behaving in a strategically aligned way, they simply need to ask, “Is this the kind of thing I, or we, do?”
    This keynote is designed for leaders who need to create “cultures of the willing” around a sense of purpose, for sales and marketing professionals who want to know what sits at the base of their customers’ and clients’ decision making and purchasing behaviour and for individuals who want to better understand what drives them and their behavior.
    • Learn how to build an identity that has your customers buying and your team buying in.
    • Understand why a “Transitional Identity” is critical to driving behavioural and organisational change.
    • Gain tools and techniques to make your cultural identity tangible and pass-on-able.
    • Develop an awareness of how your identity reflects on that of your customers and where conflicts and frictions might arise.
  • Hacking Human Nature - How to work with who you are & who shows up
    Motivation is certainly a great thing to have, however, few of us are motivated all of the time and certainly not in every area of
    our lives or our work. In fact, there is much behavioural research that reveals that, in the long term, design beats discipline!
    In this exciting presentation, Dan Gregory will reveal how to hack human nature and use design over discipline to create a bias towards success (and away from failure) as well as providing practical tools to help you work with who you are (rather than beating yourself up) and how to engage who shows up (rather than complaining about their limitations).
    Hacking Human Nature is all about understanding human tendencies and preferences, learning to swim with behavioural currents and engineering habits and procedural “interrupts” that allow performance to show up independent of engagement. Moreover, it allows you to understand the shadow to your strengths and to turn your weaknesses into assets. What’s more, by designing active competence into your habits, systems and processes, engagement and confidence actually increases - creating a virtuous circle of improved performance.
    This presentation is ideal for high-achieving leaders and teams who want to lift their game, for customer experience and service teams wanting to fix breakage points and develop “no-where-else” experiences and for professionals and managers wanting to correct or redirect behaviours and performance.
    • Learn the 3 unconscious drives that inform human behaviour and gain a new understanding of how strengths and weaknesses drive performance.
    • Develop skills in behavioural design that allow you to fix friction points and develop signature experiences.
    • Spend less time beating yourself up (or psyching yourself up) and more time developing count-on-able competence.
    • Identify how and where to lead your team, and your community, with gentle “nudges” (to borrow a term from Dan Ariely) rather than by command and control.
  • The 3 Levels of Influence - The psychology of engagement
    If we want to increase our influence, to lead more effectively, to drive the change we wish to make in the world and to increase sales and personal persuasiveness, we need to understand that there are multiple levels of engagement. However, too often, we bias towards logical arguments and rely on calls to rationality while ignoring the much more powerful emotional and psychological levels of influence, or else we repeat trite features and benefits promises without understanding what is really driving those we seek to influence.
    In this insightful presentation, Dan Gregory will help you navigate The 3 Levels of Influence and take you one a journey from the Literal to the Emotional and ultimately to the Psychological levers that drive our decision making. He’ll then explain how to transform this understanding into persuasive communication that is visual, verbal and behavioural.
    Peppered with real world case studies with clients of The Impossible Institute, this presentation makes the process easy to understand and simple to implement, so it's hugely practical for any leader, sales professional or marketing team that needs to increase their influence and deepen their connections.
    This keynote is for anyone engaged in the business of influence and persuasion - which is most of us if we’re being completely honest. However, it's specifically designed to transform the persuasive communication and strategies of leaders, sales professionals, business owners and marketing teams.
    • Understand how to ladder down through the layers of influence from Literal to Emotional to the psychological.
    • Learn how to communicate that understanding in a way that feels empathetic rather than manipulative.
    • Develop multiple communication tools that range from the verbal to the visual and even behavioural.
    • Understand how to align your value with their values and define what you are actually “selling".
  • Behavioural Trends - How to read and lead human behaviour
    To navigate a world of unprecedented change, we need to do more than simply focus on what’s changing in terms of technology, we must also understand the changes that are taking place in human and social behaviour.
    The world is in a constant state of change, which is incredibly fascinating to many of us, but also a little frightening for those of us who are struggling just a little bit to keep up. We’re witnessing behavioural and social changes that include generational trends, the democratising of information and shifts in demographics and psychographics as well as the redistribution of trust as large institutions fall from grace and are usurped by new powerhouses of information and influence.

    In this revelationary presentation, Dan Gregory will reveal just whats going on in our societies and our psychologies as he reveals the latest trends in human behaviour and just how they are going to impact our organisations, team members and customers, not just in the future, but right now, today!
    This presentation helps leaders, managers, human resources professionals, sales and marketing teams and anyone who works in the business of human behaviour to stay up to date with how our culture, social interactions and behaviours are shifting and changing. Just as importantly, it explains what these shifts mean to our organisations and the people we serve and work with.
    • Gain a critical insight into current trends in human and social behaviour and what they mean to the customers you serve and the teams you work with.
    • Understand how these shifts will affect the way you sell to customers and the kinds of products and service offerings that will resonate with them.
    • Learn how to not be trapped in your own world view but to truly understand what's driving the people around you.
    • Make better strategic decisions based on who people are today, not who they were last week.
  • Purpose - Culture & leadership
    • Discover how identity drives human behaviour and culture
    • Transform beliefs into behaviours
    • Learn how context and purpose shape culture and performance
  • Persuasion - Sales & marketing
    • Learn the 3 Levels of Influence
    • Align your value with their values
    • Increase persuasiveness through visual, verbal & behavioural cues
    • Start with WHO before WHY
  • Positioning - Thought leadership & personal branding
    • Identify your “4 Stands”
    • Define your “signature move” or “no-where-else” experience
    • Enlist the power of storytelling by learning the skill of “story-doing”
  • Performance - Self leadership & experience design
    • Define the shadow to your strength and the bright side in your weakness
    • Explore your background, biases, blind spots, breaks and blocks
    • Develop behaviours by design 

Testimonials for Dan Gregory

Dan Gregory was exceptional. He tailored his presentation to the audience. He was insightful, direct and entertaining. 
Parking Australia

Dan Gregory's presentation was very interesting and he was very engaging - even over Zoom!
SA Local Government Financial Management Group
I learned a huge amount and the team feedback has been incredibly positive.
CA Technologies

Dan Gregory scored OFF THE CHARTS with our audience.

The Collective

What a fantastic way to kick off the new year! (We've been) flooded with phone calls and emails about the speech

Executives Assoc.

Signs of genius.

Sydney Morning Herald

Dan Gregory is like the Buddha of the business world.


@DanGregoryCo and @ThinkKieranF smashing their Business Network presentation!

Bayside Business Network

A highly engaging, entertaining and thought provoking workshop around entrepreneurship, risk taking and decision making within a highly regulated environment.

What a fantastic way to kick off the new year!
Executives Association

Over 100 leaders in the real estate industry left our convention buzzing with possibilities.
Pittard Training

One of the top 25 C-Suite Speakers to watch
Meetings and Conventions Magazine

Comedy relief from down under…with a huge helping of #knowledge.
iMEDIA Conference

The psychologist and business person in me are in heaven.
The Entourage

A highly engaging, entertaining and thought provoking workshop around entrepreneurship, risk taking and decision making within a highly regulated environment.
Future of Leadership

Dan Gregory's talk had the room engaged from the outset and took our team on a 90 minute journey, resulting in eyes and minds being opened to new opportunities. The feedback after the event was overwhelmingly positive and we wouldn't hesitate in working with Dan again in the future.
Merck Sharp Dohme

The feedback that we have received to Dan Gregory's address has been nothing short of fantastic with comments like “best keynote speaker ever", “insightful", “entertaining" and “extremely engaging". A truly delightful and generous gentleman."
Radio Sales Network

Dan Gregory has that unique ability of entertaining an audience with humour while giving them a wide range of marketing strategies that can make a significant difference to their bottom line.
Australian Fitness Network

Seeking counsel of experts is the best way to do things right, the first time. Over one hundred leaders in the real estate industry left our convention buzzing with possibilities after just over an hour with Dan. If you need an advertising, marketing, social media consultant - or an excellent convention speaker - if you don't engage Dan Gregory, in my opinion, you have rocks in your head.
Pittard Training Group

Rarely have I heard anybody articulate their thoughts with such clarity and vision. His intelligence and insight provides a much greater understanding of how to engage your customers, consumers and the community. I would whole heartedly recommend Dan, you will never be disappointed.
Horticulture Australia Ltd

Anybody who can attend Dan Gregory's presentations should consider themselves very privileged.
Macquarie University

Charming, witty and entertaining were the adjectives used to describe Dan's presentation and the industry knowledge that Dan holds is second to none. Recommended listening.

Dan Gregory has a remarkable talent for communicating important topics in a very entertaining and memorable way. Half an hour with Dan and my apple growers were raving about the benefits of marketing! No one else could have achieved this!
Horticulture Australia Ltd