- Andrea Edwards is a globally award-winning B2B communications professional.
- She is a content marketing strategy pioneer, blogger, writer, and trainer/coach for businesses and professionals around the world.
- Is the Chairman of the Asia Content Marketing Association (ACMA).
- Has worked in defence, aerospace, government, travel & tourism, HR, the environment, professional services, healthcare, marketing services, market research, financial services, insurance, engineering, manufacturing, and even the brewing industry.
- It's the age of digital reputations. How yours?
The starting point. Using the power of your team's voice to create outcomes for themselves and your business.
- Integrity in the digital age. Is it even possible?
Unlocking the power of social leadership for business results, while tackling the biggest concerns we face.
- The social leadership manifesto
The secret sauce to the potential and rewards of social leadership, the manifesto only the greatest will follow.
- What can l do to address climate change as a business professional?
10 things you can do to tackle climate change at any level in your business.
- Reach for the best within us
Five things leaders do to create clarity and action over the noise of an infobese and divided world.
- Iconic leadership - have you got it in you?
What you can do to become a powerful change agent to lead the future.
Andrea is the best Personal Branding and Content Marketing mentor I've had the fortune to work with. Wherever she goes, she empowers.
IBM Systems for Cloud
Andrea understands content and what to do with it better than anyone and her strategic, common sense and realistic approach on all things ‘social’ is a breath of fresh air. Above all else, she’s a communications professional who knows how to have an impact and be effective over the long term. Andrea is a very positive and generous person with a genuine passion for what she does. She’s terrific.
Global Communications Director
I met Andrea 12 months ago when we were seeking a professional trainer to help RBS employees update their LinkedIn profiles to improve job search opportunities. I cannot say enough about the impact Andrea has had on the 200+ employees that have attended her sessions. More than updating LinkedIn, Andrea is getting people to tap into what they stand for and she encourages them to go out into the world as an ambassador for themselves first, and their business second. I have watched people’s lives completely change from this training, as they come out inspired, impassioned and ready to take ownership of their future through the amazing tools we have available to us today on social media. Andrea lives and breathes this stuff, but more than anything, she passes her passion on to her audience and considering the vast cultural mix of our employees, it’s saying something that she can touch so many with her message. I enjoy working with Andrea immensely, and if you are seeking to train your employees to be ambassadors for your brand, or are going through changes and want to help your employees find new work, I could not recommend a professional more. Andrea is great to work with and I promise you something else - you’re going to have a lot of fun working with Andrea too!
APAC Recruitment Manager: Finance, Technology, Operations, Audit, Risk, Legal & Marcomms, HR
Royal Bank of Scotland
Andrea is a vibrant and knowledgeable Digital Warrior with expansive understanding of content marketing across AsiaPac! I attended her one day workshop and thought I had a basic knowledge of the digital world ..... I learned so much more! I have now a refreshed understanding of content marketing and the power of social mediums such as LinkedIn, Facebook, Instagram, Snapchat etc.... I'd rate the workshop 10/10. Andrea both personally and professionally comes with my highest support and recommendation.
I’m a leader in social selling for a social media company. I need to invest more in my digital reputation to aide career and team sales.
Head of Mid-Market Sales, SE Asia
Even as a marketer for 13 years, it was great learning how to use social sites to share my voice and build relationships. It was important to shift from a traditional way of seeing social sites as a way of socializing, as to personal branding and making a difference.
Product Marketing Manager