Adam Axford - Hire Keynote and Guest Speaker

Adam Axford

Magician and wordsmith inspiring audiences to rediscover their magic

Adam Axford is a future-focused magician and award-winning wordsmith who turns events into unforgettable experiences.

Blending psychology, misdirection, and wordplay, Adam’s performances break through the ordinary to reawaken curiosity, creativity, and human connection.

From London street markets to the Sydney Opera House, his journey has been fuelled by a deep belief in the power of storytelling and transformation.

His acclaimed show Magic Words was nominated for Best Storytelling, and he was voted People’s Choice at the 2025 Grand Slam Poetry Competition.

Adam’s interactive performances invite audiences to step beyond being spectators, becoming authors of their own magic-filled story.

Adam Axford Book as a speaker/entertainer for your next event

Key Points for Adam Axford

Adam Axford is a magician and prize-winning poet who fuses misdirection, psychology, and wordplay to create transformative experiences.
His acclaimed show Magic Words was nominated for Best Storytelling, and he won the People’s Choice Award at the 2025 Grand Slam Poetry Competition.
From London street markets to global stages, Adam’s journey has shaped a unique style that blends entertainment with meaningful insight.
He crafts interactive performances that inspire audiences to step beyond being spectators and embrace their own magic-filled potential.

Topics for Adam Axford

AWESTRUCK: Connecting curiosity through awe & wonder
Show / interactive presentation
Why is wonder so elusive, where can we find it and how does it impact our creativity, connections and well-being?
AWESTRUCK unpacks the power of awe & wonder, why we need it and how to experience more of it in our daily lives.
Akin to a fresh set of lenses and a new perspective, AWESTRUCK explores tools we can use daily to transform our experience and extract magic from the moment.
- Increase creative capacity.
- Restore passion and purpose.
- Establish sincere connections.
- Reframe trauma.
- Realise one’s potential.
  With custom video clips, a mystery package and moments which actively involve the entire room, AWESTRUCK offers an artful exploration of awe & wonder that delivers just that – moments which connect, inspire and blow our minds wide open.
The EnvironMENTALIST show
Exploring ideas of sustainability and conservation in a positive light, Adam creates visual illusions and mental mind-blowers to inspire his audience about important issues in a fun, relatable manner.
Virtually impossible virtual show
This fully interactive online show has been celebrated internationally from the likes of Google, Amazon, Cisco & Adobe. Encouraging group participation and collective decisions, the show mixes visual illusions and psychological experiments, building to (virtually) impossible moments.

Testimonials for Adam Axford

Adam is more than a magician, he is a creator of change.
Lain Tapsall
Environmental Citizen of the Year 2019

Just wanted to formally say a massive thank you again for such a spectacular show! I can say on the behalf of the team and the EY participants/attendees, we were all magically astonished and fascinated by your incredible talents. What a way to end our Learning Expo! We cannot thank you enough – it really was something different and helped connect our colleagues during these virtual times. Thanks so much Adam, you are a real master.
Ernst & Young

The feedback has been absolutely fabulous with many of us still trying to figure out how you do it. By far the most entertaining hour of the day.
AMP