Bec Derrington Book as a speaker/entertainer for your next event

Key Points for Bec Derrington

  • Bec Derrington is the founder of SourceBottle.com, a global platform connecting journalists with expert sources.
  • She has built a community of more than 65,000 subscribers and distributes over 25 million emails annually.
  • Bec is an authority on media relations, publicity strategy and brand visibility in the age of AI.
  • Bec delivers practical keynotes that help organisations earn media, build credibility and increase discoverability.

Topics for Bec Derrington

  • The new visibility equation: How media, SEO and AI now decide who gets seen
    The rules of visibility have changed. Search engines no longer just rank websites, AI now recommends experts.
    Key ideas covered
    • Why traditional SEO alone is losing influence.
    • How AI identifies credible experts and trusted sources.
    • Why media mentions act as authority signals for algorithms.
    • How earned media improves discoverability across search, AI and social.
    • Turning expertise into structured authority signals online.
  • Authority is the new influence: Why credible experts are replacing traditional influencers
    Influence is shifting from popularity to expertise.
    Key ideas covered
    • The rise of the ‘authority influencer’.
    • Why journalists and niche experts hold increasing sway.
    • How credibility beats follower counts in the long run.
    • Building influence through trusted third-party validation.
    • Creating an ecosystem of credible visibility.
  • From publicity to reputation: Building authority that compounds over time
    Visibility is no longer about one media hit, it is about building a reputation flywheel.
    Key ideas covered
    • How earned media creates long-term marketing assets.
    • Why credibility compounds across platforms and time.
    • Turning reactive opportunities into proactive positioning.
    • How consistent commentary builds recognition and trust.
  • Influencer marketing reimagined: Why subject-matter experts are the new influencers
    Influence is shifting from popularity to credibility.
    Key ideas covered
    • The difference between social media reach and trusted authority.
    • Why journalists, academics and specialists are powerful influence multipliers.
    • Identifying who really shapes opinion in your industry.
    • Building influence through expertise rather than performance.
  • The power of influence without the hype: Building authority that lasts
    Authority compounds over time when positioning is consistent.
    Key ideas covered
    • Why credibility outperforms virality long term.
    • How consistent expert commentary builds recognition.
    • Positioning expertise so opportunities come inbound.
    • Creating a reputation moat that competitors struggle to replicate.

Testimonials for Bec Derrington

I had the pleasure of hearing Rebecca Derrington facilitate a panel at the National Small Business Summit 2012. She was delightful, engaging and managed a very interesting panel discussion (which is not an easy task!). I have also used her “SourceBottle” service which has directly led to more than 50 media opportunities for my small business. Rebecca is a small business rock star!
Heather Smith, Content Creator, Xero Advisor

We loved having Rebecca Derrington as a special guest presenter at Connect2mums  AusMumpreneur Conference. Her presentation was warm, funny and most of all informative, sharing lots of easy to understand and implement tips and advice for our conference delegates on how to get publicity for your business. I would highly recommend Rebecca as a presenter or guest speaker for any business events.
Peace Mitchell, Co-founder, AusMumpreneur