Ask about Gerry McCusker
Key Points
  • Gerry McCusker literally wrote the new rule book on reputation management.
  • He's a PR analyst and author of the provocative expose 'Public Relations Disasters'. His book, magazine articles and 'prdisasters.com' blog are essential reading for executives and communicators the world over.
  • With 30+ years' consultancy expertise, Gerry currently teaches, trains and develops campaigns for online reputation management.
  • A contributor to "Business Spectator" online, he is also acknowledged as an "all star speaker" by the International Association of Business Communicators (IABC).
Topics
  • Why CEOs are scared of social media 
  • Crisis management for a Web2.0 world 
  • Even farmers use Facebook; creative Web2.0 content 
  • Social media monitoring and evaluation 
  • Managing your digital reputation
Testimonials

"Gerry McCusker is one of the most insightful and extraordinarily entertaining speakers on the practice of public relations that I’ve ever seen. If I see his name on a speakers list for an event, I will either attend or recommend it to my colleagues and clients."

Vice President, Edelman Public Relations, Asia Pacific