Mark Cameron is a strategic digital mastermind specialising in the digital business model revolution and customer engagement platform creation. As a columnist for over 6 years his expertise and opinion is featured in Australia's leading business magazine BRW, as well as the industry focussed Marketing Magazine, CMO.com.au, Social Media Today and Smart Data Collective in the USA.Mark has recently been inducted into an exclusive group of specialists from around the world regarded as Certified Experience Economy Experts. Mark is the 225th person to receive this qualification worldwide – and the only person in Australia. This certification gives Mark expertise in using leading edge customer experience frameworks – the same frameworks used by LEGO, Benetton, Ikea and Disney.Mark delivers validated intelligence and global standard insights into digital business and markets for his audience, and is a perfect fit for progressive thinking conferences and events.
Mark is CEO and head strategist at W3 Digital, a strategic digital consultancy that specialises in digital transformation and developing bespoke customer engagement platforms. He works with some of Australia’s, New Zealand’s, and the world's, largest and most innovative companies to create a clear picture of the new market forces, and business model disruption.
W3 Digital works on customer experience innovation and digital strategy for clients such as The ASX, The Body Shop, GlaxoSmithKline, SAP North America, Australian Pacific Touring, Save The Children, Special Olympics International, Fonterra, Emerald Grain, Netball Australia, Swimming Australia and Australian Catholic University.
Mark recently presented “Leading Digital Change” at The CEO Institute 2017 Summit to over 200 Victorian CEO’s and Business Owners. Stepping in at the last minute due to a speaker withdrawing Mark was engaging, informative and proved to be an accomplished presenter who rated very highly by our guests. Mark contributed significantly to the overall success of The Summit and I looking forward to working together again soon.
Marketing and Events Manager
The CEO Institute
I had the very good fortune of listening to Mark present to a group of marketing professionals. Mark addressed everything in the brief and brought additional information that expanded the thinking of the entire group. Mark was able to share his knowledge and expertise in marketing, He introduced new ideas involving digital marketing while offering his unique perspective on university marketing as a whole, in addition to a jaw-dropping presentation, Mark agreed to sit on a panel for further discussion. He fielded all questions presented to him with thoughtful responses. He challenged the thinking of attendees in a very positive way, forcing us all to think about new possibilities and ideas in marketing, particularly in the digital space. I highly recommend Mark for any session, conference or event where new, creative and innovative ideas are shared. He is also adept at evaluating existing marketing efforts and offering feedback, review and evaluation. It was a pleasure to listen to Mark and learn so much from him.
Student Recruitment Manager
Australian Catholic University Sydney
Over the past four years I've had the pleasure of working with Mark in his writing for Marketing magazine, Marketingmag.com.au and in speaking engagements. Mark is a rarity in the digital space: he values longevity in his solutions, ties online metrics to real business measures and possesses a keen mind able to understand the intricacies, issues and opportunities across a broad range of industries – to a depth usually seen only in those embedded for years in a single vertical.
Editor of Marketing Magazine
Mark Cameron and his company have a unique and refreshing strategic insight in the social space. Not only do they deeply understand social media and social commerce but they know how to create a strategy that engages customers and creates a blueprint for customer advocacy. Geraldine McBride
President SAP North America