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Over 25 years experience in the Direct Marketing industry fostering a greater understanding of its potential to the business community across all sectors. David Barratt has an interesting story to tell.
Having started work with Australia Post in 1970 as a telegram boy, he developed his direct marketing skills working with clients from all business sectors. Today, David still espouses direct marketing communication as a vital business-building tool. He has seen direct marketing evolve from mass mailings through to digital database marketing and data warehousing, central to his company’s services. But has anything really changed? Is direct mail dead? David certainly doesn’t think so!
David introduces a pragmatic approach to the frenetic use of various media tools available to businesses today. He urges all businesses, particularly small to medium enterprises to think more strategically about media.
David is available to speak to business and community groups about his experiences and provide ideas and easy-to-use tips for direct communication techniques.
TOPICS
¨ The Cardboard Salesperson is alive and well: A look at paper mail in 2005 and how to create it.
¨ How to Craft Effective Direct Mail: A copywriting clinic and exploration of tried and tested layout rules for creating REAL Direct Mail.
¨ Which marketing tool should I use? Direct Mail? E-mail? Press?: An exercise in “walking in the shoes” of your customers.
¨ No matter what the buzzword is today, it’s still Direct Marketing!: A glimpse at direct marketing in 2005 and why companies now spend more on DM than advertising and why direct mail is still the most important medium.
David consults to small businesses, major corporations and fundraisers on the applications of integrated marketing communications particularly, Direct Marketing and how the database can be used to drive business strategies.
David is a regular convenor of seminars and workshops on Direct Marketing for both experienced practitioners and newcomers. He is a Lecturer for the Certificate Course in Direct Marketing and is a highly sought after speaker on the subject. He frequently speaks at various business functions and conferences including;
Past Engagements
- Pan-Pacific Direct Marketing Symposium, Sydney (1995)
- Fundraising Institute of Australasia National Convention, Melbourne (1996)
- Aust. Marketing Institute Marketing Week, Adelaide (1996 & 2002)
- Aust Lifewriters Association National Conference, Adelaide (1997)
- 21st Century Marketing, Adelaide (1997)
- Building Customer Loyalty NOW!, Adelaide/Darwin (1999).
- Aust. Post Seminar Series ‘the cheque’s in the mail’ Adelaide (2000/01)
- Raw Facts: Refined Figures Adelaide (2002/03)
- Fundraising Institute of Australia National Conference, Canberra (2003)
- Australia Post ‘Tick Boxing’ Seminar Series Adelaide (2004)
- Australia Post Mail Marketing Workshops (2005)
- Australia Post Marketing Your Business Workshops, Perth (2006/2007)
- Asia Business Forum, Bangkok Thailand, 2-day training course (2007)
He is a Tutor, Mentor and past Guest Lecturer for a number of industry and educational bodies including Aust. Direct Marketing Association, the Advertising Federation of Australia (A.F.A. AdSchool), the Fundraising Institute of Australia and many others.
In June 2001, David was awarded Australian Direct Marketer of the Year by the Australian Direct Marketing Association at its annual Awards for Excellence. In July 2004, he was further recognised with a Service Award for outstanding contribution to the direct marketing industry by ADMA, one of only six such awards ever issued in Australia.
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