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Driving a company’s share price from 56c to $3.40 in just over 3 years is a long way from being a yoga cult in the 1970s.
But that’s the journey undertaken by Michael Sherlock as he transformed leading Australia and New Zealand bakery franchise into an Australian business success story. In July 2007 Brumby’s was purchased by the ASX listed company, RFG for $46M.
During his university days he became involved with a health and education foundation lead by a yoga teaching Indian guru. To support their work the foundation established what became the Brumby’s chain. However, after initially growing to more than 70 stores in the 1980s the foundation went into receivership with few believing the bakeries could survive.
Sherlock put together a consortium to buy the company at a par value of shares at 1c each. Under Michael’s leadership initially as a director responsible for property leases, franchise recruitment and in this decade as CEO, Brumby’s underwent an incredible transformation.
From a financial basket case in the late 1990s in danger of collapse Brumby’s emerged as a highly regarded franchise system with over 320 bakeries including the new concept stores, Brumby’s Go!
Michael has appeared on all current affair, news and breakfast television programs as well as featured in articles in all leading newspapers and magazines in Australia and New Zealand on issues such as his innovative management techniques and business strategy.
From $6M to $46M in 3 Years!
Michael is a contributor to the book “Top Franchise CEO’s Secrets Revealed”.
Michael’s unique combination of hands on experience in food, retail and franchising combined with the content and visuals of his presentations make him an exceptional presenter and keynote speaker. Along with his distinctive humour and references to his inspiration in rock and roll, the audiences gain real insights that they can apply to their own businesses. Recent presentations:
¨ Hog’s Breath Cafe National Conference, Christchurch
¨ Strategy Group Victoria/Tasmania Mid Market CEO’s Conference, Hobart
¨ Strategy Group New Zealand CEO’s Conference, Auckland ¨
¨ Strategy Group ACT/NSW CEO’s Conference, Canberra ¨
¨ Australian Newsagent’s Federation National Conference, Hunter Valley ¨
¨ Institute of Business Leaders, Brisbane ¨
¨ Australian Milling National Conference, Gold Coast
¨ Property Council of Australia, Brisbane ¨
¨ Franchise Council of Australia National Conference, Gold Coast ¨
¨ Franchise Council of Australia State Conference, Brisbane (twice)
¨ Australian Society of Baking Annual Conference, Melbourne ¨
¨ Far North Qld Development Board, Townsville
¨ Liberal Party Indooroopilly Branch Breakfast, Brisbane ¨
¨ Brisbane Business Swap Group, Brisbane
¨ Carter Newell Lawyers Management Conference, Gold Coast ¨
¨ Spotless Team Meeting, Brisbane Airport
¨ Brumby’s Conferences Keynote Speeches (12th conference being held August 2007)
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Michael Sherlock
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