Speaker Michael Sherlock

Driving a company’s share price from 56c to $3.40 in just over 3 years is a long way from being a yoga cult in the 1970s.

But that’s the journey undertaken by Michael Sherlock as he transformed leading Australia and New Zealand bakery franchise into an Australian business success story. In July 2007 Brumby’s was purchased by the ASX listed company, RFG for $46M.  

During his university days he became involved with a health and education foundation lead by a yoga teaching Indian guru. To support their work the foundation established what became the Brumby’s chain. However, after initially growing to more than 70 stores in the 1980s the foundation went into receivership with few believing the bakeries could survive.  

Sherlock put together a consortium to buy the company at a par value of shares at 1c each. Under Michael’s leadership initially as a director responsible for property leases, franchise recruitment and in this decade as CEO, Brumby’s underwent an incredible transformation.  

From a financial basket case in the late 1990s in danger of collapse Brumby’s emerged as a highly regarded franchise system with over 320 bakeries including the new concept stores, Brumby’s Go!

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Topics Covered by Michael Sherlock include:
¨ How to grow your customer count
¨ The importance to value adding rather than being price driven
¨ Looking after customers to get repeat business
¨ How to successfully market your business using the four types of marketing
¨ How to reward and benchmark your team members
¨ The Brumby’s story from cult to retail franchise leader
¨ How to develop and implement a 5 year strategic business plan
¨ How to get the most out of PR, survive a crisis and deal with the media
¨ How to develop effective TVC on a low budget
¨ Taking your business to the next horizon
¨ Teamwork makes the dream work

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[Sales and Marketing Speakers]  [Retail Success Speakers]  [Motivational Speakers]  [Leadership Speakers]  [Business Speakers] 

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