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Speaker Peter Cox

- Full Biography
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Peter Cox has gained a great deal of practical experience in helping people meet the challenges and problems they face in today's competitive business climate.

IYB Peter is also the man behind the Telstra “It’s Your Business” (IYB) on-line initiative – a real-time on-line business tool which helps small to medium size businesses track their business performance whilst providing feedback on how to improve their bottom-line. This program has, even prior to public launch, been instigated by many of Australia’s largest businesses for their business units.

Peter Cox's expertise is bottom line profitability management in business, backed up by industry performance statistics and benchmarks. In a nutshell, Peter can show you what Marketing, Merchandising, Customers, Sales and Financial Management should be doing in your business compared with your competitors and then help you to move to a better bottom line.

His "down to earth" entertaining and engaging style has Peter conduct over 150 keynotes and workshops to a variety of corporate groups each year.

Potential audiences who would benefit from Peter's expertise include:

 Retailers     Service Providers    Sales Personnel     Manufacturers    Managers
 
Peter is uniquely important to Business Advisers and Relationship Managers of any type including Accountants and Sales Personnel because he provides an understanding of how their clients operate, their problems and how they can assist clients to improve profitability.
 
TOPICS INCLUDE:
¨       How do you know how well you are doing?
¨       Strategies to improve profitability
¨       Providing advice that your clients want and need so they beat a path to
         your  door for advice.
¨       Components of excellent Management and understanding accounts
¨       Industry financial comparison
¨       Financial Management for Managers not Accountants
 
INTER FIRM FINANCIAL COMPARISON
A unique service, Peter can draw on available research or conduct specific research as required, to benchmark your business with others in your industry.  This comparison is highly effective in identifying strengths and weaknesses and how to lift performance and improve profitability.
 
HEALTH CHECK, BENCHMARKING & BUSINESS SIMULATOR
Using keynotes, workshops and tailored benchmarking Peter provides highly engaging sessions that provide a Health Check for your business or business units. Peter then also delivers the expertise that provides the “So What!” – real takeaway ideas to increase profitability.

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