Max Franchitto is the Managing Principal and Founder of MGF Consulting a Sydney (and Adelaide) based professional and financial services consulting practice. He has been developing solutions in Marketing and Service Management for organisations to help them achieve sustainable competitive advantage in their respective marketplace. His research and practical hands on experience with Top 500 companies, allow his consulting practice to focus on helping sales and marketing driven organisations link Customer Satisfaction, Loyalty and Value with Growth & Profit, within a Business- to-Business or Business- to- Consumer environment.
Max works with sales & marketing senior management and project teams within organisations, in evaluating the customers total and long-term value, while differentiating strategies to deal with “High End” and “Low End” customers and their respective economic Value. The outcome of this work allows organisations to create a close “service driven “ link between the marketing, service development & the business development functions. Max strongly believes that competitive advantage can be achieved by understanding the links between Customer knowledge, Customer economic Value and Technology.
Max’s seminars and speeches have motivated over 500 businesses, across approximately 25 industry sectors, into refocussing their efforts in maximising growth and profits via Customer Relationship Management (CRM) practical strategies.
Related Categories
[Sales and Marketing Speakers]
[Retail Success Speakers]
[Motivational Speakers]
[Change, Culture, Service Speakers]
[Business Speakers]
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