Belinda Seper is a retail fashion phenomenon.
Starting her career by working both as a part-time model and in the Army Reserve’s Intelligence Unit where she rose to the rank of captain, Seper is now one of the world’s most respected fashion buyers and retailers.
Opening her first ‘Belinda’ store in Double Bay, Seper has turned a loan and a hunch that there was a gap in the retail clothing market into a runaway success in Australian fashion.
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