Peter Alexander sleepwear has grown from a single man operation on a living room table to an internationally recognised sleepwear business and brand name.
Peter Alexander started his own business at 24 after working for four years in the retail industry. He decided it was time to be his own boss.
With the support of his parents, Peter began making women’s pyjamas for the wholesale market, working from his mother’s living room table. He worked for four years like this and, in the early days, was the only person working in the company. He pretended to be someone else when the phone rang to make to business seem bigger.
Peter saw a gap in the market when his female friends were unable to find comfortable women’s pyjamas that weren’t flannelette nighties, or lacy lingerie styles.
Peter believes in setting high goals. He says ‘someone who sets themselves high goals has more chance of achieving them than someone who sets themselves lower goals or no goals at all’.
His business success shows that you don’t always have to be a high achiever at school at do well outside school.
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