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From zero to 85 stores and 1250 employes in the first 3 years. MD & Founder of Boost Juice the thirty something Janine Allis has established and grown to become the number one juice bar business in the Southern Hemisphere. Boost Juice is now the largest and fastest growing juice bar company in the Southern Hemisphere. With a forecast for 2007 turnover of $100 million. Janine admits that she never imagined she would be leading a multi million dollar empire, overseeing 650 staff, and achieving a staggering revenue of over $100 million per year in sales, with plans fror the future to become a truly global brand.
Janine established the business in 2000 after noticing that there were no real healthy take-away options. She developed a business plan and raised $250,000 through friends investing in the concept to get the plan underway. Janine consulted nutritionists and naturopaths to crea te a menu of healthy juices and smoothies that were free of preservatives, artificial flavours and colours. She is passionate about creating products that are as healthy as possible, and continues to research new ways to make the products better and better.
Since opening the first store in Adelaide, Janine has grown Boost Juice Bars to become a dynamic, innovative youth based business with over 170 stores in Australia and New Zealand and now 4 in Chile, 2 in Indonesia, 1 in Kuwait & 1 in Singapore as well as master franchises signed for UK, South Africa and Hong Kong.
In September 2004 Boost Juice opened an outlet per day in Australia. Vision for expansion now includes Asia and the United Kingdom.
Janine’s enthusiasm and passion, along with her diverse career and life experiences, have driven the company to where it is today. Janine has experienced every facet of the company, from painting the floor in the first store and working in the store, to negotiating the purchase of another juice bar chain. This has allowed her to fully understand and develop the growing business, and implement specific procedures as part of the total business plan.
As CEO and Managing Director of Boost, Janine is responsible for overseeing all aspects of the day-to-day running of the company including marketing, local and international expansion, strategic vision and innovation.
A key point in building the businesses momentum was an agreement to open 18 stores in Westfield Shopping Centres around Australia, in 2001. To ensure the deal, Janine and her husband sold their family home, took on over $5 million in personal liabilities and according to Janine, “jumped off the entrepreneurs Cliff of Life”.
Janine’s anything-is-possible attitude has been one of Boost’s biggest assets since day one. “If someone comes up and says I’ll try to do it, we say don’t ‘try’, just do it,” she said. “And so many times through our journey, particularly through building our stores, there have been so many ‘cannots’ that were converted to ‘can dos’. We don’t tolerate no, because there is a solution to every problem. If you go in with a positive attitude you can do anything,” Janine said.
Before establishing Boost Juice Bars, Janine worked in a variety of roles including an Advertising Account Manager, a Publicist, Head Stewardess on David Bowie’s Yacht and as a Camp Councillor with blind, deaf and mentally disabled children at Camp America. “I have gained all my experience through living life and surrounding myself with people who are amazing and have achieved amazing things, like Geoff Harris,” Janine said.
Boost Juice is now an extremely successful franchise business and the fastest growing juice bar chain in Australia. Janine decided on a franchising strategy to aid the expansion of the Boost Juice brand, but more importantly getting like minded people into the business that have an ownership in their own Boost Juice. "The franchisees are dynamic, inspirational people who have. fresh ideas and new energy.”
BOOST JUICE HAS BEEN ACKNOWLEDGED WITH THE FOLLOWING AWARDS:
- 2004 Telstra Victorian Business Women of the Year (Janine Allis)
- 2004 Telstra Australian Business Women of the Year (Janine Allis)
- 2004 My Business Readers Choice award
- 2004 Lend Lease finalist for Best Retailer of the Year
- 2005 BRW Fastest Growing Australian Franchise
- 2005 American Express Franchisor of the Year
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