Speaker Ian Elliot

Ian Elliot spent 30 years in the Advertising industry rising from mail boy to Chairman and CEO at Australia’s largest Advertising Agency George Patterson Bates

His specialization is in the area of brand strategy and competitive advantage. He was involved in many of the campaigns developed over the years by George Patterson Bates that are now a part of our daily lives including Ansett, V.B., Arnotts and Panasonic. He’s best known as being the architect of the Optus brand having developed the brand essence from a clean sheet of paper and then delivering the ‘Yes’ campaign, which is heralded as one of the most successful in Australian history helping make Optus a dominant player on the Australian telecommunications scene.

His specialization is in the area of brand strategy and competitive advantage. He was involved in many of the campaigns developed over the years by George Patterson Bates that are now a part of our daily lives including Ansett, V.B., Arnotts and Panasonic. He’s best known as being the architect of the Optus brand having developed the brand essence from a clean sheet of paper and then delivering the ‘Yes’ campaign, which is heralded as one of the most successful in Australian history helping make Optus a dominant player on the Australian telecommunications scene.

In 1993 Ian attended the Harvard Business School in Boston for 3 months, successfully completing the Advanced Management Program and being chosen as Class Valedictorian.

He’s widely recognised as one of the most successful new business winners in Australian Advertising delivering $250million in account wins in his role as Managing Director. When CEO in 2000 Patts was named “Advertising Agency of the Century”. In 2001 he represented the agency at the prestigious Cannes Advertising Festival collecting the Gold Lion for the best print advertisement in the world. In 2002 Patts won the “Advertising Agency Employer of the Year” and went on to record its highest ever post deregulation profit.

Ian retired from George Patterson Bates in 2002 at the age of 48.

Ian speaks all around the world and consults to many leading Australian companies.

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