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It’s not every day that people get to rub shoulders with the rich and famous. But for Barry Bull, working with celebrities is like a walk in the park.
Barry is a respected and highly awarded businessman in his own right. According to The Todays Show’s Richard Wilkins, he is ‘an absolute to legend in the Australian music industry’.
Barry Bull’s career began in music retailing in 1960. After hours he would strap on his guitar and play on Brisbane’s booming band circuit with his band The Counts. He was recruited by a record company, CBS Records (now Sony/BMG Music) and rose through the ranks to become National Marketing chief through the seventies. In 1981, after ‘giving rock ‘n roll the best years of his life’, he returned to Brisbane with the ambition to shape his own destiny. It was then that he acquired Toombul Music.
Over the years, Toombul Music has won over thirty Westfield retail awards, including the prestigious National Individual Specialty Retailer Award three times. In1997 was an inaugural inductee into the Westfield Hall of Fame in recognition of outstanding retail achievement. In 2001 Barry was presented with a Westfield Legend Award, and in 2003 was honoured with a Commonwealth Centenary Medal, for distinguished achievement in business. In 2006/7 the awards kept coming, this time for excellence in a newly formed division of the company Electronic Interiors, specialising in home cinema technology.
Its Barry’s innovative marketing techniques however, for which he is best known and he enticed superstars from around the world, including Sir Cliff Richard, Michael Crawford, John Denver, Olivia Newton John, The Corrs, Ronan Keating, The Veronicas, John Farnham, and dozens more, to participate in promotions at his store in Brisbane.
Barry has fast become one of the country’s top business speakers and ‘No is Negotiable’ is his most renowned trademark. His energetic presentations share the experience of a remarkable journey, and his famous interviews with Sir Cliff Richard, Michael Crawford and Slim Dusty, wow audiences around Australasia.
At a time when most would think he would put the bull out to pasture, he wrote a best selling book A Little Bull Goes A Long Way, followed by My Little Book of Bull, and his newest book The Bullseye Principle, is the topic of his latest business presentations.
By 2008 however with the impact from Internet downloading, the winds of change were blowing for the music industry. It was necessary to move on, so he closed his business at Toombul. The now successfully established Electronic Interiors division was relocated to a more suitable location and the traditional music division was transferred to an online business, both now independently owned by his two sons. And so the story continues….
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