Michael Morrison is a visionary expert in the art of sensorial marketing and experiential retailing and has developed strategies to create unique environments. These experiential retailing strategies incorporate the five senses and link into the shoppers’ emotions. Strategies that can enhance your brand perception, capture the imagination of existing and potential customers and entice shoppers into your space. Strategies that can change the perception of time, influence buyer behaviour, thinking and decision making and ensure that they will return more often.
Michael focuses on the changing nature of the retail landscape and the consequent changes in the retail shopping experience, that has moved through various stages, from the basic need for products and services, to a focus on leisure, fun, fantasy, entertainment, theatre and now to ‘experiential retailing’.
Michael is Coordinator of Master of Marketing (Retailing).
Related Categories
[Retail Success Speakers]
[Asia Speakers]
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